In the news … January 5, 2018

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‘Sounds more like North Korea than Canada,’ says artist behind stalled Toronto subway art

CTV


DIGITAL HEALTH BRIEFING: Microsoft and Google push healthcare strategy with new investment — Robot pilot aims to ease nursing burdens — Vermont’s $44m HIE has major flaws

BUSINESS INSIDER


Why clean advertising must be the new normal

In the news … January 4, 2018

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Transform Your Security Strategy to Avoid Digital Roadblocks

SECURITY INTELLIGENCE


5 Key Trends to Inform Your 2018 Digital Marketing Strategy

BUSINESS 2 COMMUNITY


Google faces revised gender-pay lawsuit

TECHCRUNCH


Real-time sales solution disrupting the real estate industry

IT BUSINESS


More digital engagement than ever at NADA Show 2018

CANADIAN AUTO WORLD


Customer Care on Social Media Matters (Infographic)

Customers are king! It is not just a saying by chance, but rather with a creditable value.
Customers nowadays have more demands than ever in the history of consumerism. They have more and more choices in the marketplace, which lead to a constant battle by brands to win their attention and preference. And, now that attention is won not only by providing superior product quality but also by providing superior service quality, I. e. customer care. To learn more about how to provide brilliant social media customer care check out this amazing infographic made by experts from best website builder.
95% of businesses indicate that customer care has a direct impact on brand image. Thus, customer care has long become a must for businesses to be successful in the current super competitive and demanding business world.
Out of the many contact points with the brands, recently social media has proven its unique importance in providing relevant customer service. From 2005- 2016, social media adoption in the USA alone increased from 5%- 69%. Can you picture the increase in statistics of social media usage worldwide from here? We trust you do! So, given the continuously growing statistics of world’s social media presence, businesses strive to meet their customers at their ease and convenience.
Business operations by brands on social media are taken on levels of extraordinary support and care, in order to show their willingness to solve their customer’s’ problems, meet their needs, and provide overall positive experiences with the brand. In fact, 63% of customers expect businesses to show customer care on social media.
Customers with positive social customer care experience are likely to recommend the brand to others. They go on social media to provide feedback for their fellow shoppers, make pre-sales inquiries, and connect with brands on more personal levels. In the end, the positive experiences turn ordinary customers into loyal ones. And what business wouldn’t want that, right?

Make a Community for Your Online MBA College Class

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A big benefit for MBA students attending a traditional college or university is the network of close friends that they can make during their time there, but students using online MBA programs face some difficulties in this area. And as your alumni can be great contacts for future jobs, creating a community for your online class over and above the class forum provided by your college is a really good idea.

You Won’t Lose Access to a Community That You Control

While you can get to know your fellow students in your class forum, once you’ve finished your masters in business administration online, you’ll need another way to keep in touch, and social media can be too noisy to keep track of people properly.

People could also be reluctant to really be themselves on a college forum board, which makes it difficult to form the close bonds that hold together over the years.

If you set up a community yourself, your peers can get to know one another better, and your group won’t be scattered once you all graduate.

What Can You Do with An Online Community?

You can do anything you want! Your community can publish website pages detailing member achievements and other news, you can run a newsletter to keep everybody updated about events and get-togethers you’ve planned, and you can support good causes together; the only limit is your imagination.

Members can chat in your very own forum, send private messages, and of course post job openings that your group will be interested in. You could even brainstorm business ventures together.

Since many business leaders choose to write books these days, if any of your members plan to go down this route they’ll have a ready supply of contributors and critics to hand to make the book shine, and a group to help kick start its promotion.

Likewise, if some of your classmates eschew the corporate life and set their sights on bootstrapping a startup, they’ll have readymade support, and a group who may be able to help them make just the right business connections they need to succeed.

You never know what amazing opportunities will come from your social network, especially as the years roll by. And of course, by keeping in touch with your class, you’ll have the chance to benefit from one another’s ever-growing social networks.

Set Your Group Up for Success

When you’re looking for a platform for your group, you should look for a solution that’s easy to use and feature rich, so that everything can be tied together in one interface.

As the person responsible for getting your group started, you’ll need to be persistent in your efforts to get people to join and stay active. That job will be easier if you don’t try to do it all alone, so invite a couple of your course buddies onto the admin team right at the beginning.

With a little effort your class community could be a great success, leading to fabulous opportunities for your members, and of course, as a reward for all of your hard work, you’ll get to add business community leader to your resume!

 

 

 

 

Business Marketing and the Role of an MBA Degree

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Marketing is an essential part of modern business, so marketing executives are always in demand, especially the ones who already have some experience behind them. However, it’s also an extremely competitive field, so it pays to have an edge over the competition and, as it turns out, that edge could come from joining an online MBA program. Whether you are an entrepreneur looking to hire the top notch marketers or a marketing executive looking to strengthen your CV, the following points should prove why the MBA is a good qualification to have on your resume.

Making Contacts

Be it marketing or some other field, contacts are all important in business. This is why if you decide to complete your masters in business administration online from Norwich University, you will have the advantage of getting acquainted with faculty members who are themselves important figures in various fields. It’s a great way to make business contacts with teachers and of course, budding leaders and entrepreneurs who are in class with you.

Amplified Credibility

If you are applying for a job as a marketer, your resume looks just so much stronger if you have an MBA degree on it, and it’s the same from the point of view of the employer as well. It shows that the candidate understands business, how it works, and has had formal education and training which certifies that fact. Marketing and business management may not be the same thing, but there are definite advantages to knowing how to manage a business while handling marketing projects.

You Can Start Your Own Marketing Firm

Marketing and MBA may not have too many things in common, but if you ever want to start an agency of your own, you will need to learn how to run a business, and that’s exactly what an MBA is for. In other words, MBA is almost a must-have educational degree if you want to be an entrepreneurial marketer.

An MBA Degree May Let You Assume Leadership Roles

If there’s an opportunity for assuming a leadership role at the firm, you will be considered if you have an MBA. From the perspective of an employer, hiring a marketing executive with a business degree means that the company will also be gaining a future leader who can take up the mantle if and when required. This automatically improves your career prospects down the line, as it opens up a whole new range of opportunities.

You Will Earn More

Money matters, and as a marketing executive with a business degree, you will be earning more than the average marketer. Employers will invest that extra bit of money in you because of the already-mentioned long-term advantages, which that investment will bring them.

As you can see, there’s a clear advantage to having an MBA degree when you are trying to land a marketing job or rise up through the corporate ladder, and thanks to AACSB online MBA programs, anyone can do it. The flexible schedules and the online nature of the programs have made MBA an achievable degree for even those who don’t have enough time to go to regular business school.