CAN-SPAM changes are coming

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Recently the US Federal Trade Commission (FTC) and their equivalent of Canada’s Task Force on Spam submitted proposed changes they recommend to the existing CAN-SPAM Act of 2003. In their Notice of Proposed Rulemaking (NPRM) the FTC aims to reduce spam for email recipients and help email marketers and senders better understand the existing law.
Some proposed changes:
* Who is responsible for complying with CAN-SPAM? This change will clarify who the “sender” of a marketing email is and who must ensure CAN-SPAM compliance when you have multiple companies involved in a campaign or transmission. This will help when you have the marketer, agency and email service provider (ESP) working together.

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Canadian Task Force on Spam Presents Final Report

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On May 17 the Canadian government’s Task Force on Spam presented its final report titled “Stopping Spam: Creating a Stronger, Safer Internet.”
Our own One Degree contributor Amanda Maltby is on that Task Force.
Some findings presented in the report (surprise, surprise):
* Spam is more than a nuisance. It is increasingly being used to carry viruses and worms, to commit fraud, to steal personal information, and to invade privacy. Not only do these activities drive up the costs for both consumers and businesses, but they also threaten the integrity of the Internet as a platform for communications and commerce.
* To effectively combat spam, government, industry, business and consumers must continue to work together, using a variety of instruments – from clear laws with strong penalties and vigorous enforcement, to sound business practices, consumer awareness, public education and international cooperation.

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Clipped: ClickZ for May 23, 2005

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Here are today’s “ClickZ”: articles:
* “Nominate! The 2005 ClickZ Marketing Excellence Awards”: (Rebecca Lieb)
* “Identifying SEO Experts, Part 3: Advanced”: (Shari Thurow)
* “E-Mail List Quick Fix: Too Good to Be True?”: (Jeanne Jennings)
* “Project Apollo: Ready for Lift Off?”: (Jeremy Lockhorn)
* “Assigning a Value to E-Mail Addresses”: (David Daniels)

We’re Off For The Long Weekend

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It’s the Victoria Day long weekend in Canada so you’re unlikely to see anything from One Degree until Tuesday.
Do like us and move away from the keyboard for 72 hours. Get out and enjoy the sun.

Clipped: ClickZ for May 20, 2005

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Here are today’s “ClickZ”: articles:
* “Loyalty Doesn’t Come From a Program”: (Jack Aaronson)
* “Create New Pages for PPC Search Landing Pages”: (Kevin Lee)
* “Rich in Satisfaction”: (Rob Graham)