How To: Add Spell-check To Your Domain Names

      Comments Off on How To: Add Spell-check To Your Domain Names

Unless you have some policy about only selling to customers who got an A+ in spelling and can type 40 words per minute, you’ll probably want to register “typo domains”.
A typo domain is exactly what it sounds like – a domain that is a common misspelling of your real domain that you register and point to the “correct” URL. I like to think of this as creating a spell-check feature in web browsers so people can find you even if they aren’t 100% sure about your web address.
This raises the question of _which_ typos are worth registering and redirecting.

Continue reading

CIBC Ruling A Warning For All Marketers

      Comments Off on CIBC Ruling A Warning For All Marketers

_This is a guest contribution from Amanda Maltby._
Federal Privacy Commissioner Jennifer Stoddart “issued her findings this week”:http://www.privcom.gc.ca/media/nr-c/2005/nr-c_050418_e.asp on the much-publicized case involving misdirected faxes containing customer information that were sent by “CIBC”:http://www.cibc.com/ca/personal.html to several unrelated third parties. The Commissioner’s office investigated when several CIBC customers complained that their personal data had been faxed to a U.S. and Quebec-based company over the course of a three-year period without their knowledge or consent.
While the Commissioner deliberated specifically on the bank’s practices, she also spoke more broadly about the impact these findings could have on any organization that collects, uses or discloses personal information for commercial purposes. And she’s right.

Continue reading

Clipped: ClickZ for April 21, 2005

      Comments Off on Clipped: ClickZ for April 21, 2005

Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Play Ball! Advertising to Sports Fans”:http://www.clickz.com/experts/media/media_buy/article.php/3499131 (Tessa Wegert)
* “Expensive Clutter: The Next Inventory Problem”:http://www.clickz.com/experts/crm/actionable_analysis/article.php/3498981 (Dave Morgan)
* “The Nomenclature of Opt-In”:http://www.clickz.com/experts/em_mkt/opt/article.php/3498726 (Derek Harding)

Filtered: Links for April 21, 2005

      Comments Off on Filtered: Links for April 21, 2005

Here are your pre-filtered online marketing links for April 21, 2005
* “GlobeTechnology – Online Sales Surge”:http://www.globetechnology.com/servlet/story/RTGAM.20050420.gtecommerce/BNStory/Technology/
* “Wharton School – PDFs in a Flash: What Drove the Adobe Systems-Macromedia Merger?”:http://knowledge.wharton.upenn.edu/article/1185.cfm
* “Globe & Mail – You Built It – Did They Come?”:http://www.globetechnology.com/servlet/story/RTGAM.20050415.gtchalkapr15/BNStory/Technology/?page=rss&id=RTGAM.20050415.gtchalkapr20
* “Forrester – With Adobe In Charge, What Will Happen To Flash?”:http://www.forrester.com/Research/Document/0,7211,36840,00.html
* “Statistics Canada – Electronic Commerce & Technology”:http://www.statcan.ca/Daily/English/050420/d050420b.htm (“via”:http://www.ebizblog.ca/archives/2005/04/ecommerce_in_ca.html)
* “DoubleClick – The Decade In Online Advertising”:http://www.doubleclick.com/us/knowledge_central/documents/RESEARCH/dc_decaderinonline_0504.pdf (“via”:http://slashdot.org/article.pl?sid=05/04/19/1847254)

Clipped: ClickZ for April 20, 2005

      Comments Off on Clipped: ClickZ for April 20, 2005

Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Search’s Long Tail”:http://www.clickz.com/experts/search/opt/article.php/3498441 (Danny Sullivan)
* “Three Requirements for Behavioral Targeting”:http://www.clickz.com/experts/media/behavioral_marketing/article.php/3498591 (Chang Yu)
* “Questions for OgilvyOne’s E-Mail Marketing Director”:http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/3498731 (Karen Gedney)