On April 28th “DMAT”:http://www.dmatoronto.org/ will be hosting “Direct Marketing Unwrapped” featuring DM veteran Marilyn Stewart and online insurgent (and One Degree commenter) Peter Mosley.
Here’s the scoop:
bq.. The Battle of the Titans – Direct Mail vs. E-mail featuring Marilyn Stewart and Peter Mosley.
If you’re constantly challenged with answering the question: When do you use direct mail and when do you use email? This could be the seminar for you.
Marilyn Stewart begins the morning with a brief overview of the strengths of direct mail and then the podium is turned over to Peter Mosley.
Get on the Cluetrain! This presentation helps introduce the theories, the essence and the secrets to online success as it relates to *direct*.
Then we¹ll wrap up the morning with the Top 5 Tips to maximise your budget, your customer relationships and that ever important, ROI. This will be an interactive session designed to examine the advantages and disadvantages of these two popular direct marketing tactics.
p. Full seminar details, speaker bios, and registration information can be found “on the DMAT site”:http://www.dmatoronto.org/training/index.html.
As much as I hate to admit it, not everything has to be online all the time. Mitch Joel “offers us an interesting example”:http://www.twistimage.com/blog/archives/000137.html as he relates what happened when he e-mailed Kevin Roberts (of “Lovemarks”:http://www.lovemarks.com/ fame).
Now that so much of business (and personal) communication has gone online, it seems that sending stuff the “old fashioned way” really makes it stand out.
Here are this week’s “Direct Marketing News Click! Weekly”:http://www.dmn.ca/Click/clickweekly.htm articles:
* “4th CMOST study demonstrates online’s ability to quickly influence behaviour”:http://www.dmn.ca/Click/articles/vol29/click29b.htm
* “Study: Banks should promote online security as a competitive advantage”:http://www.dmn.ca/Click/articles/vol29/click29a.htm
* “Ericsson Canada adds Text2Screen interactive technology to G4techTV programming”:http://www.dmn.ca/Click/articles/vol29/click29g.htm
* “First interactive, web-based Canadian atlas goes live online”:http://www.dmn.ca/Click/articles/vol29/click29d.htm
* “Films on demand, the new web initiative at the NFB”:http://www.dmn.ca/Click/articles/vol29/click29f.htm
* “SlipStream Data launches new version of web & email accelerator”:http://www.dmn.ca/Click/articles/vol29/click29i.htm
* “ICANN officially designates .JOBS & .TRAVEL”:http://www.dmn.ca/Click/articles/vol29/click29l.htm
Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Are GRPs Enough in the Age of Consumer Control?”:http://www.clickz.com/experts/brand/cmo/article.php/3498436 (Pete Blackshaw)
* “Online Data-Gathering Tools”:http://www.clickz.com/experts/crm/analyze_data/article.php/3498221 (Brian Teasley)
* “Interactive Marketing Associations: Get Involved!”:http://www.clickz.com/experts/media/agency_strat/article.php/3498181 (Pete Lerma)
We have this category called “Tracked Companies” that we will be using to keep an eye on Canadian companies involved in the online marketing industry.
To qualify as a tracked company, we’re thinking they should:
# Be active in Canada and preferably Canadian owned and operated.
# Be involved in online marketing through selling ads, making online marketing technology, being an agency or web developer, or other stuff directly related to online marketing. This means we won’t be adding Tim Horton’s as a Tracked Company, even if they do get online religion at some point (but we might add the agency that helps them or the vendors that support them).
# Be somewhat interesting and envelope pushing. We want to track the companies that matter.
So, given these criteria, who would you like to see added to the list?