_Gurval Caer is the CEO and President of “Blast Radius”:http://www.blastradius.com/, an award-winning provider of innovative and profitable customer experiences. Blast Radius, recognized as one of Canada’s 50 best privately managed companies, integrates strategy, technology and design to help global companies better align their sales, marketing and service to the needs of their customers._
*One Degree: Blast Radius is one of Canada’s largest web development shops, yet most of your work is done for non-Canadian firms. Is this a historical fluke, a planned strategy, or coincidence?*
Our strategy from the beginning was to build a business that targeted the Fortune 1000. We believed that they were most likely to possess the resources and vision to truly understand and realize the potential of technology to create a new kind of customer experience. That was our mission from day one.
By starting in Vancouver, we were able to be more cost-effective for the West coast business community and developed relationships with companies like Nike in Portland and Nintendo in Seattle, both of which are still clients today.
Now since we have opened offices in Toronto and Amsterdam, we are also developing strong relationships within Canada and Europe.
*One Degree: We’ve seen web shops attempting to “productize” their intellectual property. Is this a wise strategy or does it have inherent weaknesses?*