Learned: Rumours of the Banner Ad’s Death are Greatly Exaggerated

I was chatting with a business associate the other day when I brought up the topic of using banner ads. He looked at me as if I had lost my mind, then said, “Banner ads?!?! Do those still work?”
Well, yes, they do.
While I am all in favour of new and innovative online marketing techniques, it’s a tad premature to be retiring banner ads to the online marketing graveyard.
Here’s why…

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Filtered: Links for May 24, 2005

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Here are your pre-filtered online marketing links for May 24, 2005
* “Nick Bradbury – RSS, Spam and Spyware”:http://nick.typepad.com/blog/2005/05/rss_spam_and_sp.html
* “Forrester Research – iTunes to support podcasts (and Forrester’s podcasting forecast)”:http://blogs.forrester.com/charleneli/2005/05/itunes_to_suppo.html
* “Forrester Research – Google announces My Google”:http://blogs.forrester.com/charleneli/2005/05/google_announce.html
* “New York Times – Advertisers Want Something Different”:http://www.nytimes.com/2005/05/23/business/media/23adco.html?8seia&emc=seia
* “GlobeTechnology – DNS poisoning on rise”:http://www.globetechnology.com/servlet/story/RTGAM.20050524.gtpoisonmay24/BNStory/Technology/
* “A Whole Lotta Nothing – Why adsense for feeds is a bad idea (at least for now)”:http://a.wholelottanothing.org/features/2005/05/why_adsense_for.html
* “Yahoo! News – U.S. online retail sales seen at $172 bln in 2005”:http://story.news.yahoo.com/news?tmpl=story&cid=582&e=2&u=/nm/20050524/wr_nm/retail_online_dc
* “MarketingProfs – Four Steps to Crafting the Perfect RFP”:http://www.marketingprofs.com/5/labick1.asp
* “MarketingProfs – Listen Up: Your Customers Are Talking About You Online (Part 1)”:http://www.marketingprofs.com/5/reynolds7.asp
* “Marketing Vox – Only One in Eight Fortune 100 Sites Well Optimized”:http://www.marketingvox.com/archives/2005/05/24/only_one_in_eight_fortune_100_sites_well_optimized/index.php
* “Michael Geist – Task Force Report a Roadmap for Canning Canadian-Based Spam”:http://www.michaelgeist.ca/home.php#410
* “Andrew Goodman – Advertising 2.0? Old News.”:http://www.traffick.com/2005/05/advertising-20-old-news.asp

Automated Blogs – a “faux pas”?

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I have heard about so-called “faux blogs” in the past but came across something recently that made me investigate further. As I started learning more here is what I came across.
These faux or false blogs are automated blogs that don’t seem to have any live human being writing the majority of the content. However, they are popping up all over the place, especially when looking for information on a hot topic like popular actors, musicians or other celebrities.
And…

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Clipped: ClickZ for May 24, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Is Viral Overexposed?”:http://www.clickz.com/experts/brand/cmo/article.php/3507071 (Mark Kingdon)
* “The Incredible Disappearing Web Ads”:http://www.clickz.com/experts/media/agency_strat/article.php/3506841 (Hollis Thomases)
* “Breaking Down a Conversion Funnel”:http://www.clickz.com/experts/crm/analyze_data/article.php/3506831 (Jason Burby)
* “Fast and Fearless: Brands’ Blogging Future, Part 2”:http://www.clickz.com/experts/brand/brand/article.php/3506016 (Martin Lindstrom)

Five Questions for Chris Carder – CEO, ThinData

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chriscarder.jpg
_Chris Carder is CEO of “ThinData”:http://www.thindata.com/, Canada’s leading permission-based email marketing firm whose more than 200 clients worldwide, include Aeroplan, Air Canada, Direct Energy, Delta Hotels, Canada Savings Bonds, World Vision, and Mirvish Productions._
_Chris leads a team of 40 email and e-marketing professionals and is a two-time Canadian New Media Awards winner (Volunteer and Employer)._
_Active in the community, he is also Co-Chair of “The International White Ribbon Campaign”:http://www.whiteribbon.com/ (having utilized the Internet to help grow the campaign from Toronto to more than 40 countries worldwide)._
*One Degree: ThinData has transitioned from its roots as a web developer to being one of Canada’s top e-mail marketing service firms. Why did you make the shift?*
Chris: Four years ago, we recognized that marketers (including our own Web clients) needed more advanced tools and strategies to fulfill on the promise of one-to-one/one-to-few marketing programs. Our clients were looking for strategies and technology to profile and engage their Web site visitors. They needed more than email deployment software, they needed sophisticated marketing tools and strategies. That’s where we saw the market gap and our opportunity — to bring email technologies and methods that would answer the real needs of Canadian marketers. We married this idea with our experience delivering mission critical solutions and exceptional client service and the result was the new ThinData.
*One Degree: Do you still need to sell corporate Canada on the benefits of e-mail marketing or do they “get it”?*

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