Filtered: Links for March 28, 2005

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Here is your “need to know” for March 28, 2005. * “Forrester – First look at Yahoo! 360”:http://blogs.forrester.com/charleneli/2005/03/first_look_at_y.html * “CIRA – Sleep Country Canada Wins Domain Dispute”:http://www.cira.ca/en/dpr-decisions/00027-sleepcountrycanada.ca.pdf (PDF) (via “webnames.ca”:http://www.webnames.ca) * “Om Malik – How Yahoo Got Its Mojo Back”:http://www.gigaom.com/2005/03/26/how-yahoo-got-its-mojo-back/ * “Wired – Marketers Feverish Over Viral Ads”:http://www.wired.com/news/business/0,1367,66960,00.html * “Wired – Are Socialites Still Networking?”:http://www.wired.com/news/business/0,1367,66915,00.html * “Wired – Amazon Knows… Read more »

More Reasons Not To Use Pop-up Ads

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Jakob Nielsen’s “Most Hated Advertising Techniques”:http://www.useit.com/alertbox/20041206.html provides some hard data on what many of us have known for a while now – aggressive online ads alienate site visitors out of proportion with the potential upside of clickthroughs. Here’s a particularly relevant part of the article: bq.. “Users have started to defend themselves against pop-ups. The percentage of users who report… Read more »