Filtered: Links for April 15, 2005

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Here are your pre-filtered online marketing links for April 15, 2005
* “CMO – E-mail Marketing FAQs For Beginners”:http://www.cmomagazine.com/analyst/040805_forrester.html
* “CMO – Top Ranking”:http://www.cmomagazine.com/read/040105/top_ranking.html
* “ClickZ – Carat Interactive Embraces Blogs”:http://www.clickz.com/news/article.php/3496741
* “WebCredible – Ten ways to improve the usability of your ecommerce site”:http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-usability.shtml (“via”:http://www.informationdesign.org)
* “evhead – Gmail adds feed reading”:http://www.evhead.com/2005/04/gmail-adds-feed-reading.asp (“via”:http://blog.outer-court.com/archive/2005-04-15-n70.html)
* “Marketing Vox – Reports Again Predict Canada to Catch Up in E-Commerce”:http://www.marketingvox.com/archives/2005/04/14/reports_again_predict_canada_to_catch_up_in_ecommerce
* “PaidContent.org – Open House Helped WSJ.com To Largest Increase In Four Years”:http://www.paidcontent.org/pc/arch/2005_04_15.shtml#013232

Clipped: ClickZ for April 14, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Promotional Blogs on the Rise”:http://www.clickz.com/experts/media/media_buy/article.php/3497091 (Tessa Wegert)
* “Online Advertising for Branding and Purchase Intent”:http://www.clickz.com/experts/crm/actionable_analysis/article.php/3497281 (Heidi Cohen)
* “Volvo: Zero Gravity Marketer”:http://www.clickz.com/features/insight/article.php/3497606 (Zachary Rodgers)

Effective Online Sponsorships

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I haven’t seen that much said about online sponsorship lately, but I did happen to stumble upon “three UK sponsorship case studies”:http://www.iabevents.co.uk/events_archive2.php?event_id=20 on the “IAB UK”:http://www.iabuk.net/ web site.

Great Privacy Policies?

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A reader recently asked me for examples of marketers doing a particularly good job with online privacy. Specifically she wrote:
bq. “Who has a really great privacy policy? I’m looking for one’s that can be understood by a human and that in fact benefit the company rather than being seen as a legal obligation to be dispatched with minimal effort and great haste.”
So dear readers, do you have any favour privacy policy pages or any particularly original and strategic implementations of privacy?

What is the State of Affiliate Marketing

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I’ve long felt that Affiliate programs were one of the better ways for retailers large and small to increase their reach. At the same time, affiliate programs offer a great way for content publishers to generate revenue from contextually relevant advertising.

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