Over the last four years blogs have become a central part of my online existence (and hence my existence). This makes it hard to remember that the majority of Net users (let alone the general population) has any idea what a blog is. Apologies if I’ve been presumptuous.
The important thing is that you _do_ need to know what blogs are all about because they are absolutely changing the foundations of how we work and play right beneath our feet.
If you want to get up-to-speed on blogs and their impact on culture and business, I’d suggest you hit the newsstands and pick up the “May 2nd edition”:http://www.businessweek.com/magazine/toc/05_18/B3931magazine.htm of “Business Week”:http://www.businessweek.com/index.html.
The magazine has a great articles that explain what blogging is plus sidebars with tips, a case study, etc. It’s particularly interesting that the main article is written “blog-style” (or at least a close approximation of same).
Here are your pre-filtered online marketing links for April 22, 2005
* “A VC – The Truth About Online Canibalization”:http://avc.blogs.com/a_vc/2005/04/the_truth_about.html
* “Business Week – Blogs Will Change Your Business”:http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
* “Seth Godin – Nouns And Verbs”:http://sethgodin.typepad.com/seths_blog/2005/04/nouns_and_verbs.html
* “Editor & Publisher – The Article Page: New Kingpin of Online News?”:http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1000893246
* “Dan Gillmor – Web 2.0? Try 3.0”:http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/04/web_20_try_30.html
Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Building and Managing an SEM Campaign, Portfolio Style”:http://www.clickz.com/experts/search/strat/article.php/3499256 (Kevin Lee)
* “Consumer-Created Ads: Power to the People”:http://www.clickz.com/experts/ad/rich_media/article.php/3498951 (Rob Graham)
* “How to Screw Up Live Customer Chat (and How to Fix It)”:http://www.clickz.com/experts/crm/traffic/article.php/3499311 (Jack Aaronson)
* “Mass Loses its Appeal”:http://www.clickz.com/experts/brand/buzz/article.php/3499606 (Rebecca Lieb)
Unless you have some policy about only selling to customers who got an A+ in spelling and can type 40 words per minute, you’ll probably want to register “typo domains”.
A typo domain is exactly what it sounds like – a domain that is a common misspelling of your real domain that you register and point to the “correct” URL. I like to think of this as creating a spell-check feature in web browsers so people can find you even if they aren’t 100% sure about your web address.
This raises the question of _which_ typos are worth registering and redirecting.
_This is a guest contribution from Amanda Maltby._
Federal Privacy Commissioner Jennifer Stoddart “issued her findings this week”:http://www.privcom.gc.ca/media/nr-c/2005/nr-c_050418_e.asp on the much-publicized case involving misdirected faxes containing customer information that were sent by “CIBC”:http://www.cibc.com/ca/personal.html to several unrelated third parties. The Commissioner’s office investigated when several CIBC customers complained that their personal data had been faxed to a U.S. and Quebec-based company over the course of a three-year period without their knowledge or consent.
While the Commissioner deliberated specifically on the bank’s practices, she also spoke more broadly about the impact these findings could have on any organization that collects, uses or discloses personal information for commercial purposes. And she’s right.