Clipped: ClickZ for May 20, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Loyalty Doesn’t Come From a Program”:http://www.clickz.com/experts/crm/traffic/article.php/3506306 (Jack Aaronson)
* “Create New Pages for PPC Search Landing Pages”:http://www.clickz.com/experts/search/strat/article.php/3506066 (Kevin Lee)
* “Rich in Satisfaction”:http://www.clickz.com/experts/ad/rich_media/article.php/3505601 (Rob Graham)

MyGoogle’s Hidden Messages?

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Just now while checking the “Personalized Google Homepage”:http://www.google.com/ig I set up as part of writing “last night’s post”:http://www.onedegree.ca/2005/05/19/google-the-portal, I noticed Google’s “word of the day” was:
bq. presage: an omen; also, to predict.
And the “quote of the day” was:
bq. The people I distrust most are those who want to improve our lives but have only one course of action. – Frank Herbert
It’s good to see that the folks at Google haven’t lost their sense of humour.
And while we’re looking for hidden meaning, has anyone figured out why the personalized home page is in a folder called “ig”? iGoogle?
No thoughts on this from “John”:http://battellemedia.com/ or “Om”:http://gigaom.com/ yet. Then again, Om disagrees and says “that humor is not part of the daily routine at Google HQ”:http://gigaom.com/2005/05/20/great-unexpectations/.

RSS “not a replacement for email”

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The debate about RSS(really simple syndication) and how it stacks up against email was covered in a recent article from MarketingSherpa. In “RSS in Reality: Not a Replacement for Email – Metrics & Best Practices” (free access until May 23, 2005) the MarketingSherpa gang summarized their thoughts like this:

It chills our blood when we hear email marketers and publishers blithely state, “I’m thinking about switching over to RSS entirely!” Oh no. Please don’t. RSS is worthy of testing, but it’s not an email replacement and it never will be.

I tend to agree with MarketingSherpa that RSS will not replace email just like email has not replaced direct mail in the marketing world. Each is its own channel, sub-channel or medium. The savvy marketer will know if, and how, they can leverage each to achieve their business and marketing objectives.
Just what did MarketingSherpa use to support their ideas?

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Filtered: Links for May 20, 2005

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Here are your pre-filtered online marketing links for May 20, 2005
* “Pheedo – Best Practices for RSS Advertising”:http://www.pheedo.info/archives/000256.html
* “Jon Udell – Content, Services, and the Yin-Yang of Intermediation”:http://weblog.infoworld.com/udell/gems/intermediation.html (links to “screencast”:http://weblog.infoworld.com/udell/2005/02/21.html#a1182)
* “GlobeTechnology – Got Corp. avoids dreaded spam label through ‘opt-in’ ads”:http://www.globetechnology.com/servlet/story/RTGAM.20050519.gttwgot19/BNStory/Technology/
* “37 Signals – Getting Real: Copywriting is interface design”:http://37signals.com/svn/archives2/getting_real_copywriting_is_interface_design.php
* “B2B Online – Creating the right impression with color”:http://www.btobonline.com/article.cms?articleId=24323

Google, The Portal

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Google's new personalized homepage
Well we all knew this was going to have to happen some day. Google has been adding personalized services and portal-like features for a while now and it looks like they are revealing a new (optional) home page. You can make “your Google Homepage here”:http://www.google.com/ig.
Coverage will on this will be extensive. To see what people are saying right now, use “this technorati search”:http://www.technorati.com/cosmos/search.html?sub=toolsearchw&url=http%3A//www.google.com/ig.

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