Clipped: Click! Weekly for May 10, 2005

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Here are this week’s “Direct Marketing News Click! Weekly”:http://www.dmn.ca/Click/clickweekly.htm articles:
* “Online will steal more dollars from other media in 2005–Study”:http://www.dmn.ca/Click/articles/vol32/click32a.htm
* “Mississauga company creates new online shopping guide”:http://www.dmn.ca/Click/articles/vol32/click32b.htm
* “Rogers Wireless to offer new music download service directly from and to phones”:http://www.dmn.ca/Click/articles/vol32/click32k.htm
* “24/7 Canada launches 24/7 Search in Canada, opens office here”:http://www.dmn.ca/Click/articles/vol32/click32i.htm
* “Gratis Internet’s FreeiPods.com offer now available in Canada”:http://www.dmn.ca/Click/articles/vol32/click32h.htm (oh dear)
* “Copernic releases most significant update since launch”:http://www.dmn.ca/Click/articles/vol32/click32g.htm
* “Case study–PropertyGuys.com, private sale real estate marketing company”:http://www.dmn.ca/Click/articles/vol32/click32f.htm
* “Tucows reports strong results for first quarter fiscal 2005”:http://www.dmn.ca/Click/articles/vol32/click32e.htm

Clipped: ClickZ for May 10, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Gear Up for the Talent Wars”:http://www.clickz.com/experts/brand/cmo/article.php/3503296 (Mark Kingdon)
* “Evolve Into a Data-Driven Organization, Part 2”:http://www.clickz.com/experts/crm/analyze_data/article.php/3503416 (Jason Burby)
* “Travel Industry Cold-Shoulders Metasearch”:http://www.clickz.com/experts/media/agency_strat/article.php/3503236 (Hollis Thomases)

Sweepstakes “Robots”

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There seem to be more and more automated sweepstakes entry services popping up and these could radically reduce the value of online sweepstakes for a brand.
These services enter a consumer into hundreds, or thousands, of sweepstakes automatically and the consumer never sees your brand, creative or value proposition! A site like Acuwin charges people a fee to use their service.
Of course these “sweepstake robots” are just the next logical step for sweepstake sites to take.

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Filtered: Links for May 10, 2005

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Here are your pre-filtered online marketing links for May 10, 2005
* “ClickZ News – Display Ads Drive Searches in Yahoo! Case Study”:http://www.clickz.com/news/article.php/3503396
* “CMO – Reputable Ads in Disreputable Media, and No One Did Anything Wrong”:http://www.cmomagazine.com/blog_view.html?CID=5710
* “Seth Godin – What Every Good Marketer Knows”:http://sethgodin.typepad.com/seths_blog/2005/05/what_every_good.html
* “eBizBlog.ca – Talkin’ trash: an e-business success story”:http://www.ebizblog.ca/archives/2005/05/talkin_trash_an.html
* “Jupiter Research – Local Online Ad Network Launched by…ABC!”:http://weblogs.jupiterresearch.com/analysts/stein/archives/008152.html
* “gapingvoid – why corporate blogging works”:http://www.gapingvoid.com/Moveable_Type/archives/001607.html
* “Naked Conversations – Corporate Blog Tip #8 (A link is a gift)”:http://redcouch.typepad.com/weblog/2005/05/corporate_blog_.html
* “Twist Image – IAB Canada Quebec Division Holds Special Interactive Marketing Event”:http://www.twistimage.com/blog/archives/000183.html
* “Marketing Vox – Online Agencies in Growing Pains Once More”:http://www.marketingvox.com/archives/2005/05/10/online_agencies_in_growing_pains_once_more/index.php

Giftless Links

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“Robert Scoble”:http://radio.weblogs.com/0001011/ and “Shel Israel”:http://seems2shel.typepad.com/itseemstome/ are writing a book on corporate blogging called “Naked Conversations”. They’re practicing what they preach and using their “Naked Conversations”:http://redcouch.typepad.com/weblog/ Blog (Formerly “the Red Couch”) as a launching pad and test bed for many of the ideas and much of the content in the book.
Scoble just posted “Corporate Blog Tip #8 – A link is a gift”:http://redcouch.typepad.com/weblog/2005/05/corporate_blog_.html which had some really great thoughts about the power of linking to others.
I posted a reply pointing out that *we don’t always want to give a gift when we link*. Here’s my comment:

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