Clipped: ClickZ for May 13, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Lessons from the Cutting Edge: RSS Advertising”:http://www.clickz.com/experts/brand/buzz/article.php/3504806 (Pamela Parker)
* “A Site With a 100 Percent Conversion Rate”:http://www.clickz.com/experts/crm/traffic/article.php/3504291 (Bryan Eisenberg)
* “I Want My VOD!”:http://www.clickz.com/experts/ad/rich_media/article.php/3504361 (Dorian Sweet)
* “When to Spend More on PPC”:http://www.clickz.com/experts/search/strat/article.php/3504601 (Kevin Lee)

Filtered: Links for May 13, 2005

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Here are your pre-filtered online marketing links for May 13, 2005
* “GlobeTechnology – Internet Explorer share slips below 90 per cent”:http://www.globetechnology.com/servlet/story/RTGAM.20050512.gtbit2may12/BNStory/Technology/
* “What’s Your Brand Mantra – Giveaways”:http://brand.blogs.com/mantra/2005/05/giveaways.html
* “B2B Online – Keeping Your Spam Score Low”:http://www.btobonline.com/article.cms?articleId=24274
* “Micro Persuasion – Let the Blog Bashing Begin”:http://www.micropersuasion.com/2005/05/let_the_blog_ba.html

Clipped: ClickZ for May 12, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Online TV Takes Off”:http://www.clickz.com/experts/media/media_buy/article.php/3504091 (Tessa Wegert)
* “Blog Marketing Strategies (and How to Measure Them)”:http://www.clickz.com/experts/crm/actionable_analysis/article.php/3504241 (Heidi Cohen)

Filtered: Links for May 12, 2005

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Here are your pre-filtered online marketing links for May 12, 2005
* “CMO Magazine – Analyze This – Software helps marketers tweak sites, drive conversion rates”:http://www.cmomagazine.com/read/050105/pt_analyze_this.html
* “GlobeTechnology – Party people make a splash on the Web”:http://www.globetechnology.com/servlet/story/RTGAM.20050511.gtsrsplash11/BNStory/Technology/
* “Marketing Vox – Keyword Prices Rise 11 Percent In April”:http://www.marketingvox.com/archives/2005/05/11/keyword_prices_rise_11_percent_in_april/index.php?rss1
* “David Carter – The Participation Highway”:http://carter.iuplog.com/default.asp?item=87758
-Also noted:-
-* Seth Godin’s new free e-book called “Knock Knock”:http://blog.changethis.com/readandpass/files/knockknock-ebook.pdf (40 page PDF) subtitled “Seth Godin’s Incomplete Guide to Building a Web Site that Works” is now online.-
_Update: I think this was an unintentional leak of the book which was not intended to be freely downloadable until September. “Here is our take on Knock Knock”:http://www.onedegree.ca/2005/05/17/cant-knock-knock-knock and a fresh link that gets you to the official offer._

Answering the “Do Not Call” Registry

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The UK Direct Marketing Association (DMA) reports that 32% of British households are signed up for the “Telephone Preference Service”, similar to the US “Do Not Call” or Canadian “Do Not Contact” initiatives. They also report over 20,000 UK companies are contained in this directory. With fines up to almost $12,000 (£5,000) for calling these telemarketing opt-out numbers it is wise to not make a mistake.
How do you get around prospecting and the cold call when you can’t telemarket?

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