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One Degree Posts

Observed: A Bizarre Twist on Search Engine Optimization

Over the years, dozens of companies have approached me looking for advice on how to boost their Website’s ranking in search engines. I am always happy to oblige — for a fee, of course.
Recently, however, I’ve been getting requests to do the opposite. Seriously.

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Clipped: ClickZ for June 9, 2005

Click through for links to ClickZ’s articles for June 9, 2005.

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Clipped: iMedia Connection for June 9, 2005

Click through for links to iMedia Connection’s feature articles for June 9, 2005.

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Advergaming – Is Trivia the Right Answer?

In a continuing series of posts covering the topic of “advergaming” (Advergaming – the Good and the Pointless and Advergaming – Done Right, it Works ) I have found that I like what trivia-based promotions can do.
“Trivia” can be used effectively to educate and drive results within various groups including consumers, a channel, and even with employees. While asking broad trivia questions interspersed with specific product- or company-related questions you can create an entertaining promotion while educating participants. To me this smells like “edutainment”. And most people are competitive so if you provide them with a way to see their scores and overall rank they will likely keep coming back.

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Clipped: ClickZ for June 8, 2005

Click through for links to ClickZ’s articles for June 8, 2005.

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