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One Degree Posts

Impression Spam Worries Google Advertisers: ClickZ

Spam is a luncheon meat. It is part of a Monty Python skit. Spam is also the dirge of email marketing. Lately it has come up as a term, and problem, in areas such as SMS (text messaging) and now even Google!

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Learned: Rumours of the Banner Ad’s Death are Greatly Exaggerated

I was chatting with a business associate the other day when I brought up the topic of using banner ads. He looked at me as if I had lost my mind, then said, “Banner ads?!?! Do those still work?”
Well, yes, they do.
While I am all in favour of new and innovative online marketing techniques, it’s a tad premature to be retiring banner ads to the online marketing graveyard.
Here’s why…

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Automated Blogs – a “faux pas”?

I have heard about so-called “faux blogs” in the past but came across something recently that made me investigate further. As I started learning more here is what I came across.
These faux or false blogs are automated blogs that don’t seem to have any live human being writing the majority of the content. However, they are popping up all over the place, especially when looking for information on a hot topic like popular actors, musicians or other celebrities.
And…

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