Congratulations to “Mozilla”:http://www.mozilla.org/ and “Spread Firefox”:http://www.spreadfirefox.com on “50,000,000 downloads”:http://www.spreadfirefox.com/?q=node/view/14616.
This week we learned that Elliot Spitzer, New York State’s Attorney General, has gone after Intermix, a publicly traded company (AMEX:MIX)— Yahoo! story Spitzer Sues Intermix Over ‘Spyware’— for bundling spyware and other nasties with their free downloads of smileys and screensavers.
Yesterday I visited Download.com and was greeted with a “run once” message that said “DOWNLOAD.COM: NO ADWARE. NO EXCEPTIONS”.
Spyware is not just used by seedy, under-the-radar operations involved in spam and phishing. It is unfortuante that many companies, even publicly traded organizations like Intermix, are using tactics like spyware in their business model.
Let’s see what Spitzer’s fast-paced attack on various industries like mutual funds and insurance will do to the war on spyware.
Is there a fine line between spyware and the cookies, web beacons, web tracking and other tools used to measure, analyze and optimize online marketing?
Meantime, I believe it is imperative that everyone add a good spyware detection and removal application to their arsenal, sitting right beside their virus protection and anti-spam tools.
Here are your pre-filtered online marketing links for April 28, 2005
* “Canoe – Sears Canada streamlines online shopping with Amazon”:http://cnews.canoe.ca/CNEWS/TechNews/Internet/2005/04/27/1015632.html
* “GlobeTehnology – Sears drafts Amazon.com to beef up e-sales”:http://www.globetechnology.com/servlet/story/RTGAM.20050428.gtsears28/BNStory/Technology/
* “ClickZ News – Google Turns Attention to RSS”:http://www.clickz.com/news/article.php/3501066
* “ClickZ News – Google’s CPM Ads Meet Lukewarm Reception”:http://www.clickz.com/news/article.php/3500856
* “B2B Online – The deliverability dilemma”:http://www.btobonline.com/article.cms?articleId=24115
* “B2B Online – Question: Which is more effective, a blog or an e-newsletter?”:http://www.btobonline.com/article.cms?articleId=24081
* “Wired – Ads That Know What You Want”:http://www.wired.com/news/ebiz/0,1272,67365,00.html
* “SerachEngineWatch – Worthless Shady Criminals: A Defense Of SEO”:http://searchenginewatch.com/searchday/article.php/3501146
* “Micropersuasion – Wikipedia’s Impact on PR (Part I)”:http://www.micropersuasion.com/2005/04/wikipedias_impa.html
* “Marketing Vox – Email Marketing Doing Better Than Expected”:http://www.marketingvox.com/archives/2005/04/28/email_marketing_doing_better_than_expected/index.php
* “Searchblog – Yahoo Launches MyWeb Beta”:http://battellemedia.com/archives/001469.php
The “IAB”:http://www.iab.net (in the US) just released their final year-end report on online advertising revenue and it makes for some great reading. I strongly suggest you “download the IAB Internet Advertising Revenue Report”:http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2004full.pdf (PDF) and dig in.
_This is a guest contribution by Amanda Maltby._
Are you certain that your e-mail messages are reaching their intended targets? Have you spoken with your ISP about their filtering practices? Do you have a sinking feeling that no matter how many layers of consent you receive from your customers to send them e-mail, they still won’t get your messages?
If you answered no, no and not sure then you’re not alone. As spam continues to clog in-boxes concern related to the deliverability of legitimate e-mail messages rises and the average marketer is caught in the middle.
Good e-mail marketers are already using practices based on permission being obtained prior to an e-mail being sent and an opt-out opportunity being offered in every e-mail message. They do this or risk being labelled a spammer. But even when these practices are followed e-mail often doesn’t reach its intended recipient.