Ta-da Theater

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I love “Ta-Da List”:http://www.tadalist.com/, an online “to do” list that “37 Signals”:http://www.37signals.com/ created to promote their equally wonderful “Basecamp”:http://www.basecamphq.com/ online project management app.

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Flash Shopping Cart Boosts Conversion Rates

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Forrester Research just released a new study on how Flash shopping carts increase conversion rates over traditional HTML carts. You can “pay Forrester US$345 for the report”:http://www.forrester.com/Research/Document/Excerpt/0,7211,36424,00.html or you can thank “Pixelbox”:http://wanadoo.typepad.com/pixelbox/2005/02/flash_shopping_.html for doing the same thing.

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URLs As Marketing Tools

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I was just looking at “Answers.com”:http://www.answers.com, the latest incarnation of “GuruNet”:http://www.gurunet.com/ and I was impressed by their intelligent use of URLs.

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Ajax Is The Future Of Web Applications

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One of the key “trends we’re watching in 2005”:http://www.onedegree.ca/2005/02/22/what-were-watching-in-2005 is the rise of Rich Internet Applications.
I think that Jesse James Garrett’s recent article “Ajax: A New Approach To Web Applications”:http://www.adaptivepath.com/publications/essays/archives/000385.php will really help build the momentum behind the movement. Particularly because he’s introduced a new buzzword to describe things like “Gmail”:http://gmail.google.com/ and “Flickr”:http://www.flickr.com/. He says these applications are built on “Ajax” (Asynchronous JavaScript + XML).

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What We’re Watching In 2005

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Here are a few of the top trends I’ll be watching closely in 2005:
# “Web First” Marketing Strategies
# Rich Internet Applications
# Desktop Apps
# Firefox
# RSS Hits Mainstream

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