Answering the “Do Not Call” Registry

The UK Direct Marketing Association (DMA) reports that 32% of British households are signed up for the “Telephone Preference Service”, similar to the US “Do Not Call” and Canadian “Do Not Contact” initiatives.
How do you get around prospecting and the cold call when you can’t telemarket? The answer lies in permission marketing.

Preference Centres and Preference Pages

Preference centres or preference pages are a great way to segment customers and prospects alike. However, many email marketers do not use these tools properly. In addition, even if they capture preferences they are not effectively adapting their emails to this valuable information.

Deliverability Biggest Challenge for Canadian E-mail Marketers

Today I read another article on email deliverability. This one has a more Canadian slant. Basically the Direct Marketing News article “Deliverability is biggest challenge facing legitimate email marketers in Canada” suggests up to 50% of all marketing emails never get through. They use a good postal email analogy that simply underscores what deliverability is.