How To: Track Offline and Online Leads With Unique URLs

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I recently watched an episode of “The Apprentice” and thoroughly enjoyed watching the two teams develop a launch brochure for GM’s new 2006 Pontiac Solstice, a nice looking sporty roadster. Anyway, after the show was done I channel surfed a while and came across a commercial (short infomercial) about a home-based business. The message was not what attracted me to the commercial. It was the fact that the URL flashed on the screen – www(dot)15earn(dot)com – was definitely some sort of tracking page to allow the marketer to track visits generated by this specific commercial. After getting to the 15earn(dot)com page I also tried 14earn(dot)com and other variations and found them leading to the “same” web page but using different tracking cookies for each.
Online marketers have had an advantage over those working only in the offline world. When using email or websites as your marketing channels you are able to easily and cost-effectively access detailed metrics and data, including real-time numbers.

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Filtered: Links for April 25, 2005

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Here are your pre-filtered online marketing links for April 25, 2005
* “DoubleClick – DoubleClick Inc. Announces Agreement To Be Acquired By Hellman & Friedman LLC”:http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p=508
* “NYT – Equity Firm Is Set to Buy DoubleClick”:http://www.nytimes.com/2005/04/25/business/25double.html?partner=rssuserland&emc=rss
* “Globe & Mail – DoubleClick Bought For $1 Billion”:http://www.globetechnology.com/servlet/story/RTGAM.20050425.wclick0425/BNStory/Technology/?page=rss&id=RTGAM.20050425.wclick0425
* “NYT – Google to Sell Ads Not Related to Searches”:http://www.nytimes.com/2005/04/25/technology/25google.html?partner=rssuserland&emc=rss
* “News.com – Google readies banner offerings”:http://news.com.com/Google+readies+banner+offerings/2100-1024_3-5682599.html
* “SearchEngineWatch – New Google AdWords Site Targeting Allows Advertisers To Pick & Choose”:http://blog.searchenginewatch.com/blog/050425-000001
* “Search Engine Lowdown – Google Tests Cost-Per-Impression Pricing and Targeting for AdWords”:http://www.searchenginelowdown.com/2005/04/google-tests-cost-per-impression.html
* “ClickZ News – Google Targets Ads by Site, Sells by CPM”:http://www.clickz.com/news/article.php/3500021
* “Forrester – Marketers rejoice! Google offers site targeting for AdSense”:http://blogs.forrester.com/charleneli/2005/04/marketers_rejoi.html
* “MediaWeek – Yahoo! Now One of Media’s Big Boys”:http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1000893681
* “Rick Segal – Meetup.com = Shut Up”:http://ricksegal.typepad.com/pmv/2005/04/meetupcom_shut_.html (“via”:http://www.siliconbeat.com/entries/2005/04/23/meetup_and_footinmouth_disease.html)
* “Mind Hacks – Does email really reduce IQ?”:http://www.mindhacks.com/blog/2005/04/does_email_really_re.html (no proof to date)

A Whole New Internet

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Do you feel the buzz in the air? For a while I thought it was just me, but more and more I’m seeing people getting _very_ excited about what’s happening online these days. There are so many really amazing things happening right now that it feels to me very much like it did ten years ago when I was floored by some new site pretty much every time I booted up. “Some”:http://www.battellemedia.com/ are calling this “Web 2.0”:http://www.web2con.com/ while others are saying we’re on “Web 3.0”:http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/04/web_20_try_30.html. I’ve lost count on what iteration we’re on but (if you can’t tell), I’m really pumped about what is ahead.

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New to Blogs? Start Here.

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Over the last four years blogs have become a central part of my online existence (and hence my existence). This makes it hard to remember that the majority of Net users (let alone the general population) has any idea what a blog is. Apologies if I’ve been presumptuous.
The important thing is that you _do_ need to know what blogs are all about because they are absolutely changing the foundations of how we work and play right beneath our feet.
If you want to get up-to-speed on blogs and their impact on culture and business, I’d suggest you hit the newsstands and pick up the “May 2nd edition”:http://www.businessweek.com/magazine/toc/05_18/B3931magazine.htm of “Business Week”:http://www.businessweek.com/index.html.
The magazine has a great articles that explain what blogging is plus sidebars with tips, a case study, etc. It’s particularly interesting that the main article is written “blog-style” (or at least a close approximation of same).

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Filtered: Links for April 22, 2005

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Here are your pre-filtered online marketing links for April 22, 2005
* “A VC – The Truth About Online Canibalization”:http://avc.blogs.com/a_vc/2005/04/the_truth_about.html
* “Business Week – Blogs Will Change Your Business”:http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
* “Seth Godin – Nouns And Verbs”:http://sethgodin.typepad.com/seths_blog/2005/04/nouns_and_verbs.html
* “Editor & Publisher – The Article Page: New Kingpin of Online News?”:http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1000893246
* “Dan Gillmor – Web 2.0? Try 3.0”:http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/04/web_20_try_30.html