Just got an e-mail from CIRA that .ca domain holders can now start the election process for the CIRA Board. Details at One Degree.
In Ad Age Bob Garfield argues that there is a disconnect between the old and the new marketing and the lack of a clear bridge from one to the other will greatly, and negatively, affect the marketing business, the overall economy and, possibly, American society. Do you agree?
Click through for links to ClickZ’s articles for April 13, 2005.
With the growth of Search Advertising, click fraud is becoming a bigger concern. eMarketer reports with stats from a recent survey: Click Fraud Is Starting to Scare Marketers. _(Subscriptions are required for most eMarketer links)_ Other recent articles from eMarketer: * Mobile Sports Content to Enter the Big Leagues * E-Mail: Government Tool * Phishing Flattens Out * Huge 3G… Read more »
Canadians are in general not great direct mail shoppers, whether via catalogue or online. This has been attributed to a lack of homegrown selection, and the lack of a ‘catalogue’ culture that is so present in the U.S. However, until the mid-twentieth century, the majority of Canadians didn’t live in major centres and many relied on catalogue shopping for family basics like clothes and appliances… and apparently houses.