Is the Advertising Industry in Chaos?

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In Ad Age Bob Garfield argues that there is a disconnect between the old and the new marketing and the lack of a clear bridge from one to the other will greatly, and negatively, affect the marketing business, the overall economy and, possibly, American society. Do you agree?

Clipped: eMarketer April 13, 2005 – Click Fraud a Growing Concern

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With the growth of Search Advertising, click fraud is becoming a bigger concern. eMarketer reports with stats from a recent survey: Click Fraud Is Starting to Scare Marketers. _(Subscriptions are required for most eMarketer links)_ Other recent articles from eMarketer: * Mobile Sports Content to Enter the Big Leagues * E-Mail: Government Tool * Phishing Flattens Out * Huge 3G… Read more »

Would You Buy Your House By Mail?

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Canadians are in general not great direct mail shoppers, whether via catalogue or online. This has been attributed to a lack of homegrown selection, and the lack of a ‘catalogue’ culture that is so present in the U.S. However, until the mid-twentieth century, the majority of Canadians didn’t live in major centres and many relied on catalogue shopping for family basics like clothes and appliances… and apparently houses.