Kevin Lee has a very nice overview of the difference between SEO and SEM in his ClickZ article “Compare and Contrast: SEM and SEO”:http://www.clickz.com/experts/search/strat/article.php/3461891.
Canada Post is recently launched Fetch. The “site is now live”:http://www.fetch4.info.
There was a brief Globetechnology article back on January 25th about the fact that Fetch is being piloted in Calgary (which is somewhat unusual). (The article is no longer on the site)
This quote from the article does a good job of explaining the service at a very high level:
bq. The Fetch service allows a user to set up an account with Canada Post, and input personal contact information in confidence. When users see an advertisement from a company participating in Fetch, they request that information be sent to that on-line account, either by entering a text message on a cellphone, or through an interactive voice system.
bq. Advertisers would pay only when a consumer requests one of their offers, and individuals would pay nothing for the service.
The new President’s Choice newsletter just hit my inbox. I’m seeing more of these “all image” newsletter’s these days. Clearly these folks need to see their messages in Gmail (“e-mail me”:mailto:firstname.lastname@example.org if you need an invite).
The gist of the newsletter by the way is that PC has a new product line (the “Blue Menu”:http://www.presidentschoice.ca/FoodAndRecipes/Editorialir.aspx/id/140). I wonder if they are intentionally breaking the “blue is not a food colour”:http://www.colormatters.com/appmatters.html taboo or if this is unintentional. (And yes thank you, I do know that the packaging is blue, not the food, but still.)
“Marketing Daily”:http://www.marketingmag.ca/ (sub req’d) points out that “HerpesHealth.com”:http://www.herpeshealth.com/home/home.asp is a GlaxoSmithKline web site.
The article states:
bq. The initiative, with creative by Ogilvy Healthworld in Toronto, in includes print and television ads that focus on the tag line: “Genital herpes–don’t give your new relationship a gift from the past.” Print ads, to appear in national consumer magazines, show a bottle of perfume–a typical romantic gift–with the words “Genital Herpes” on the label, along with the campaign tag line. The TV spot follows the same creative concept. It shows people passing on a bottle of perfume, as if it were being passed from one relationship to the next.