AdAge.com – VISA Veers Heavily Toward Online Marketing

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Ad:Tech San Francisco just wrapped up and AdAge caught up with Visa USA’s vice president of online advertising and emerging media platforms, Jon Raj. And although TV is still the advertising mainstay, online is getting more and more attention – and budget – at VISA USA.
VISA Veers Heavily Toward Online Marketing (subscription required)

Clipped: ClickZ for April 27, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Have We Gone Too Far With Viral Marketing?”:http://www.clickz.com/experts/brand/emkt_strat/article.php/3500241(David Cohen)
* “The Behavioral Network Effect”:http://www.clickz.com/experts/media/behavioral_marketing/article.php/3500396 (Andy Chen)
* “When Corporate Politics and SEO Collide”:http://www.clickz.com/experts/search/opt/article.php/3500231 (P.J. Fusco)

Recommended: 12 Questions You Must Ask Before Doing SEO

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Thinking about Search Engine Optimization (SEO) for your Website? Before you go to the trouble and expense, here are 12 questions you must ask of yourself and any SEO vendor you are considering engaging to do the work:

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Clipped: Click! Weekly for April 26, 2005

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Here are this week’s “Direct Marketing News Click! Weekly”:http://www.dmn.ca/Click/clickweekly.htm articles:
* “Online sales continue to grow in Canada–Statistics Canada”:http://www.dmn.ca/Click/articles/vol30/click30a.htm
* “10-year retrospective suggests online ad industry has reached tipping point”:http://www.dmn.ca/Click/articles/vol30/click30f.htm
* “Web Marketing Association to name best advertising website of 2005”:http://www.dmn.ca/Click/articles/vol30/click30i.htm
* “Toronto’s newest hockey team launches official web site”:http://www.dmn.ca/Click/articles/vol30/click30b.htm
* “Pay per click advertising provider now offers premium listings, logos and marketing ROI tools”:http://www.dmn.ca/Click/articles/vol30/click30e.htm

Clipped: ClickZ for April 26, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “An Early Peek Into the Vlogosphere”:http://www.clickz.com/experts/brand/cmo/article.php/3500146 (Mark Kingdon)
* “Evolve Into a Data-Driven Organization, Part 1”:http://www.clickz.com/experts/crm/analyze_data/article.php/3500141 (Jason Burby)
* “Fast and Fearless: Brands’ Blogging Future”:http://www.clickz.com/experts/brand/brand/article.php/3499886 (Martin Lindstrom)
* “Random Musings on 10 Years of Online Advertising”:http://www.clickz.com/experts/media/agency_strat/article.php/3499776 (Hollis Thomases)