Mitch Joel is joining One Degree as an ongoing contributor. Visit the site to find out why…
One Degree Posts
Seth Godin’s latest ebook is called “KNOCK KNOCK, Seth Godin’s Incomplete Guide to Building a Web Site That Works”:http://sethgodin.typepad.com/seths_blog/2005/05/seths_new_ebook.html. For less than ten bucks it is most definitely the deal of the day. Go, buy it now.
In the “CMA E-marketing Certificate course”:http://www.the-cma.org/certprog/1_1b_toronto.html I teach here in Toronto we use Michael Porter’s Harvard Business Review article “The Internet and Strategy”:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=6358 as the centrepiece of our discussions around using the Internet as a business tool. While reviewing the article this semester it struck me that Michael Porter’s article and Seth’s “Purple Cow”:http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20 are saying exactly the same thing in two entirely different ways. Some people will like the Porter’s theory-heavy bschool way of learning this stuff and others will enjoy Seth’s no-holds-barred, over-the-top analogies and colourful metaphors. (Personally I like both) But the essence of the message is the same – you need to be remarkable in many ways in order to have an advantage these days. The Internet can play a key part in that, but it generally is not the whole story.
I spoke at the “CMA National Convention”:http://www.the-cma.org/convention/welcome.html yesterday and really enjoyed myself. The room was packed and I had to fly through the “30 Quick Wins for Any Website”:http://www.the-cma.org/convention/toolbox.html in about 45 minutes, but I’m hoping that people came away with some solid ideas.
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Here are Direct Marketing News Click! Weekly articles for May 17, 2005.