Filtered: Links for April 26, 2005

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Here are your pre-filtered online marketing links for April 26, 2005
* “Lockergnome – Google AdSense Ads in RSS Feeds”:http://channels.lockergnome.com/rss/archives//20050426_google_adsense_ads_in_rss_feeds.phtml
* “LonghornBlogs – AdSense in RSS – Explained”:http://www.longhornblogs.com/robert/archive/2005/04/26/13905.aspx
* “37 Signals – Some notes on the building of CodeZoo”:http://37signals.com/svn/archives2/some_notes_on_the_building_of_codezoo.php
* “CampaignMonitor – Using forms in HTML emails”:http://www.campaignmonitor.com/blog/archives/2005/04/using_forms_in.html
* “Adverblog – Rich Media: At the Tipping Point”:http://www.adverblog.com/archives/001372.htm
* “Napsterization – Panels are Dead”:http://napsterization.org/stories/archives/000434.html
* “News.com – Microsoft discloses some IE 7 plans”:http://news.com.com/Microsoft+discloses+some+IE+7+plans/2100-1032_3-5683842.html
* “SiliconBeat – Online advertising is on fire. Next: Adteractive”:http://www.siliconbeat.com/entries/2005/04/25/online_advertising_is_on_fire_next_adteractive.html
* “Andrew Goodman – Google Adopts CPM for Content, Allows More Control Over Placement”:http://www.traffick.com/2005/04/google-adopts-cpm-for-content-allows.asp
* “Forrester Research – Google Enters The Display Advertising Arena”:http://www.forrester.com/Research/Document/0,7211,36874,00.html
* “Forrester Research – Google Site Targeting at AD:TECH”:http://blogs.forrester.com/charleneli/2005/04/google_site_tar.html
* “SearchEngineWatch – Google Trademarks: TrustRank & The Neighborhood Wide Web”:http://blog.searchenginewatch.com/blog/050425-131316

Clipped: ClickZ for April 25, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Identifying SEO Experts, Part 1: Beginners”:http://www.clickz.com/experts/search/results/article.php/3499701 (Shari Thurow)
* “Integrating E-Mail Marketing and Web Analytics”:http://www.clickz.com/experts/brand/capital/article.php/3499681 (David Daniels)
* “Building an Opt-In E-Mail List”:http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3499691 (Jeanne Jennings)
* “The Video Revolution: Coming Soon to a PC Near You”:http://www.clickz.com/experts/ad/ad_tech/article.php/3499826 (Jeremy Lockhorn)

How To: Track Offline and Online Leads With Unique URLs

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I recently watched an episode of “The Apprentice” and thoroughly enjoyed watching the two teams develop a launch brochure for GM’s new 2006 Pontiac Solstice, a nice looking sporty roadster. Anyway, after the show was done I channel surfed a while and came across a commercial (short infomercial) about a home-based business. The message was not what attracted me to the commercial. It was the fact that the URL flashed on the screen – www(dot)15earn(dot)com – was definitely some sort of tracking page to allow the marketer to track visits generated by this specific commercial. After getting to the 15earn(dot)com page I also tried 14earn(dot)com and other variations and found them leading to the “same” web page but using different tracking cookies for each.
Online marketers have had an advantage over those working only in the offline world. When using email or websites as your marketing channels you are able to easily and cost-effectively access detailed metrics and data, including real-time numbers.

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Filtered: Links for April 25, 2005

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Here are your pre-filtered online marketing links for April 25, 2005
* “DoubleClick – DoubleClick Inc. Announces Agreement To Be Acquired By Hellman & Friedman LLC”:http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p=508
* “NYT – Equity Firm Is Set to Buy DoubleClick”:http://www.nytimes.com/2005/04/25/business/25double.html?partner=rssuserland&emc=rss
* “Globe & Mail – DoubleClick Bought For $1 Billion”:http://www.globetechnology.com/servlet/story/RTGAM.20050425.wclick0425/BNStory/Technology/?page=rss&id=RTGAM.20050425.wclick0425
* “NYT – Google to Sell Ads Not Related to Searches”:http://www.nytimes.com/2005/04/25/technology/25google.html?partner=rssuserland&emc=rss
* “News.com – Google readies banner offerings”:http://news.com.com/Google+readies+banner+offerings/2100-1024_3-5682599.html
* “SearchEngineWatch – New Google AdWords Site Targeting Allows Advertisers To Pick & Choose”:http://blog.searchenginewatch.com/blog/050425-000001
* “Search Engine Lowdown – Google Tests Cost-Per-Impression Pricing and Targeting for AdWords”:http://www.searchenginelowdown.com/2005/04/google-tests-cost-per-impression.html
* “ClickZ News – Google Targets Ads by Site, Sells by CPM”:http://www.clickz.com/news/article.php/3500021
* “Forrester – Marketers rejoice! Google offers site targeting for AdSense”:http://blogs.forrester.com/charleneli/2005/04/marketers_rejoi.html
* “MediaWeek – Yahoo! Now One of Media’s Big Boys”:http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1000893681
* “Rick Segal – Meetup.com = Shut Up”:http://ricksegal.typepad.com/pmv/2005/04/meetupcom_shut_.html (“via”:http://www.siliconbeat.com/entries/2005/04/23/meetup_and_footinmouth_disease.html)
* “Mind Hacks – Does email really reduce IQ?”:http://www.mindhacks.com/blog/2005/04/does_email_really_re.html (no proof to date)