CNMA Delays Announcing Finalists, But Books Carlu

      Comments Off on CNMA Delays Announcing Finalists, But Books Carlu

Just got word from the CNMA on changes in their timeline, hopefully this is just scheduling issues and not a reason to be concerned.
bq.. Organizers of the Canadian New Media Awards (CNMA) wish to announce a delay in publishing the list of finalists. The announcement is now targeted for Wednesday, April 20th, 2005.
In addition, we are pleased to announce that this year’s event will be held at Toronto’s most significant and unique historic venues, The Carlu (444 Yonge St. 7th Floor).
Registration and ticket purchases will be available online starting April 20th, 2005 at “http://www.cnma.ca/”:http://www.cnma.ca/.

Continue reading

Filtered: Links for April 15, 2005

      Comments Off on Filtered: Links for April 15, 2005

Here are your pre-filtered online marketing links for April 15, 2005
* “CMO – E-mail Marketing FAQs For Beginners”:http://www.cmomagazine.com/analyst/040805_forrester.html
* “CMO – Top Ranking”:http://www.cmomagazine.com/read/040105/top_ranking.html
* “ClickZ – Carat Interactive Embraces Blogs”:http://www.clickz.com/news/article.php/3496741
* “WebCredible – Ten ways to improve the usability of your ecommerce site”:http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-usability.shtml (“via”:http://www.informationdesign.org)
* “evhead – Gmail adds feed reading”:http://www.evhead.com/2005/04/gmail-adds-feed-reading.asp (“via”:http://blog.outer-court.com/archive/2005-04-15-n70.html)
* “Marketing Vox – Reports Again Predict Canada to Catch Up in E-Commerce”:http://www.marketingvox.com/archives/2005/04/14/reports_again_predict_canada_to_catch_up_in_ecommerce
* “PaidContent.org – Open House Helped WSJ.com To Largest Increase In Four Years”:http://www.paidcontent.org/pc/arch/2005_04_15.shtml#013232

Clipped: ClickZ for April 14, 2005

      Comments Off on Clipped: ClickZ for April 14, 2005

Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Promotional Blogs on the Rise”:http://www.clickz.com/experts/media/media_buy/article.php/3497091 (Tessa Wegert)
* “Online Advertising for Branding and Purchase Intent”:http://www.clickz.com/experts/crm/actionable_analysis/article.php/3497281 (Heidi Cohen)
* “Volvo: Zero Gravity Marketer”:http://www.clickz.com/features/insight/article.php/3497606 (Zachary Rodgers)

Effective Online Sponsorships

      Comments Off on Effective Online Sponsorships

I haven’t seen that much said about online sponsorship lately, but I did happen to stumble upon “three UK sponsorship case studies”:http://www.iabevents.co.uk/events_archive2.php?event_id=20 on the “IAB UK”:http://www.iabuk.net/ web site.

Great Privacy Policies?

      Comments Off on Great Privacy Policies?

A reader recently asked me for examples of marketers doing a particularly good job with online privacy. Specifically she wrote:
bq. “Who has a really great privacy policy? I’m looking for one’s that can be understood by a human and that in fact benefit the company rather than being seen as a legal obligation to be dispatched with minimal effort and great haste.”
So dear readers, do you have any favour privacy policy pages or any particularly original and strategic implementations of privacy?