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One Degree Posts

Five Questions for Michael LeBlanc – CanWest Interactive

_After six and a half years at “Hudson’s Bay Company”:, Michael LeBlanc recently left to take on a new role as General Manager/Director – Shopping at “CanWest Interactive”: We caught up with Michael to ask him about the move and his feelings on the state of e-commerce in Canada…_
*One Degree: Congratulations on the new gig. You’ve been at HBC for quite a while now – what precipitated the change?*
I spent over six great years at “Hbc”:, both in the online business and within their CRM group – learned a ton and planted a few flags on hilltops across the Canadian eCommerce/retail landscape. The role CanWest offered me was an outstanding opportunity to leverage my experience, learn about a new industry and work with some of the best and brightest in the game.
*One Degree: As a media company people don’t normally associate Canwest with retailing. Any hints as to how you’ll integrate commerce into a largely ad-supported business model?*

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Shooting the Duck – CIRA Sends Phishing Alert

Canadian domain registration body “CIRA”: recently sent members (.ca domain owners) a message warning of phishing for domain-related information.
This raises the interesting question: “How do we know this is the duck we’re not supposed to shoot?”

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Observed: A Bizarre Twist on Search Engine Optimization

Over the years, dozens of companies have approached me looking for advice on how to boost their Website’s ranking in search engines. I am always happy to oblige — for a fee, of course.
Recently, however, I’ve been getting requests to do the opposite. Seriously.