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One Degree Posts

Deliverability Biggest Challenge for Canadian E-mail Marketers

Today I read another article on email deliverability. This one has a more Canadian slant. Basically the Direct Marketing News article “Deliverability is biggest challenge facing legitimate email marketers in Canada” suggests up to 50% of all marketing emails never get through. They use a good postal email analogy that simply underscores what deliverability is.
I dispute the generalization of the 50% figure when you are using reputable email service providers (ESPs) that have proper relationships with major Internet Service Providers. However, I will agree it is possible to have 50% of your email blocked.
What can you do?

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Clipped: Click! Weekly for May 10, 2005

Here are Direct Marketing News Click! Weekly articles for May 10, 2005.

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Clipped: ClickZ for May 10, 2005

Click through for links to ClickZ’s articles for May 10, 2005.

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Sweepstakes “Robots”

There seem to be more and more automated sweepstakes entry services popping up and these could radically reduce the value of online sweepstakes for a brand.
These services enter a consumer into hundreds, or thousands, of sweepstakes automatically and the consumer never sees your brand, creative or value proposition! A site like Acuwin charges people a fee to use their service.
Of course these “sweepstake robots” are just the next logical step for sweepstake sites to take.