Effective Online Sponsorships

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I haven’t seen that much said about online sponsorship lately, but I did happen to stumble upon “three UK sponsorship case studies”:http://www.iabevents.co.uk/events_archive2.php?event_id=20 on the “IAB UK”:http://www.iabuk.net/ web site.

Great Privacy Policies?

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A reader recently asked me for examples of marketers doing a particularly good job with online privacy. Specifically she wrote:
bq. “Who has a really great privacy policy? I’m looking for one’s that can be understood by a human and that in fact benefit the company rather than being seen as a legal obligation to be dispatched with minimal effort and great haste.”
So dear readers, do you have any favour privacy policy pages or any particularly original and strategic implementations of privacy?

What is the State of Affiliate Marketing

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I’ve long felt that Affiliate programs were one of the better ways for retailers large and small to increase their reach. At the same time, affiliate programs offer a great way for content publishers to generate revenue from contextually relevant advertising.

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What are “Tracked Companies”?

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One of the things we want to do at One Degree is track what is happening at the online marketing companies that operate here in Canada. We’ll add special tags to posts that include more information on these agencies, technology suppliers, and online marketers.
We’re not suggesting that companies listed here are better or worse than those not listed, it’s just we haven’t got around to pointing our radar that the ones not currently on the list.
If you have tips or story ideas about Canadian online marketing companies, “let us know”:http://www.onedegree.ca/contact.

CIRA Elections Begin Today

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Just got an e-mail from CIRA that .ca domain holders can now start the election process for the CIRA Board:
The Canadian Internet Registration Authority (CIRA) invites you to nominate eligible individuals between noon (12:00) EDT April 14, 2005, and 8:00 pm (20:00) EDT May 18, 2005, through “www.cira.ca/en/election_2005/nominations-2005.html”:http://www.cira.ca/en/election_2005/nominations-2005.html. To be included on the ballot, Nominees nominated by CIRA Members must receive at least 50 shows of support from CIRA Members.
You will need your CIRA User Account Number and Password. If lost or forgotten, please contact your Registrar for a replacement or a reminder. You can find who your Registrar is through CIRA’s WHOIS at “www.cira.ca/en/re_whois.html”:http://www.cira.ca/en/re_whois.html.
CIRA’s Nomination Committee has selected five Candidates who will be listed on the final election ballot. Their names and biographical information can be viewed through “www.cira.ca/en/election_2005/election-2005.html”:http://www.cira.ca/en/election_2005/election-2005.html by April 14, 2005. A final list of Candidates, including those nominated by Members, will be posted on CIRA’s website on May 26, 2005. The election will be held from noon (12:00) EDT June 16, 2005 to 8:00 pm (20:00) EDT June 22, 2005 through CIRA’s website, and by fax ballot.
p. Domains play a huge role in online marketing these days. Do we need online marketers on the board?