CIRA Elections Begin Today

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Just got an e-mail from CIRA that .ca domain holders can now start the election process for the CIRA Board:
The Canadian Internet Registration Authority (CIRA) invites you to nominate eligible individuals between noon (12:00) EDT April 14, 2005, and 8:00 pm (20:00) EDT May 18, 2005, through “”: To be included on the ballot, Nominees nominated by CIRA Members must receive at least 50 shows of support from CIRA Members.
You will need your CIRA User Account Number and Password. If lost or forgotten, please contact your Registrar for a replacement or a reminder. You can find who your Registrar is through CIRA’s WHOIS at “”:
CIRA’s Nomination Committee has selected five Candidates who will be listed on the final election ballot. Their names and biographical information can be viewed through “”: by April 14, 2005. A final list of Candidates, including those nominated by Members, will be posted on CIRA’s website on May 26, 2005. The election will be held from noon (12:00) EDT June 16, 2005 to 8:00 pm (20:00) EDT June 22, 2005 through CIRA’s website, and by fax ballot.
p. Domains play a huge role in online marketing these days. Do we need online marketers on the board?

Is the Advertising Industry in Chaos?

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In the April 4, 2005 print issue of Advertising Age Bob Garfield introduces his “Chaos Theory”: (reg. req.d) for the advertising industry. This theory is based on the effects of the digital media revolution and what it is doing to advertising as we have known it. In the article Garfield opines on how the traditional advertising world is pretty much ignoring the big changes in marketing. He also makes it clear that the new digital technologies are not yet able to take over from the the declining media channels like television. Garfield’s argument is that there is a disconnect between the old and the new and the lack of a clear bridge from one to the other will greatly, and negatively, affect the marketing business, the overall economy and, possibly, American society. Do you agree?

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Clipped: ClickZ for April 13, 2005

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Here are today’s “ClickZ”: articles:
* “Behavioral Targeting: Coming to a PRIZM Near You”: (Andy Chen)
* “E-Mail Delivery Monitoring”: (Kirill Popov and Loren McDonald)
* “Broadband Just Got Sexier”: (David Cohen)
* “An Exit Strategy With an Open Door Policy”: (P.J. Fusco)

Clipped: eMarketer April 13, 2005 – Click Fraud a Growing Concern

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With the growth of Search Advertising, click fraud is becoming a bigger concern. eMarketer reports with stats from a recent survey: Click Fraud Is Starting to Scare Marketers.
_(Subscriptions are required for most eMarketer links)_
Other recent articles from eMarketer:
* Mobile Sports Content to Enter the Big Leagues
* E-Mail: Government Tool
* Phishing Flattens Out
* Huge 3G Growth Is Expected in Asia
* Making the Sale Online
* Attack of the Podcasters!
* It’s a Women’s Web
* Viruses Keep On Coming
* Do Banks Know Their Customers?
* Online Pharmacies Enjoy Healthy Growth
* VoIP Still Has a Long Distance to Travel
* Gaming Giants In Hand-to-Hand Combat

Would You Buy Your House By Mail?

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Canadians are in general not great direct mail shoppers, whether via catalogue or online. This has been attributed to a lack of homegrown selection, and the lack of a ‘catalogue’ culture that is so present in the U.S. However, until the mid-twentieth century, the majority of Canadians didn’t live in major centres and many relied on catalogue shopping for family basics like clothes and appliances… and apparently houses.
I recently read an article (Globe and Mail, April 1, 2005 – requires subscription) on mail-order houses popular in the prairies in the early 1900s. The author of “Catalogue Houses: Eatons’ and Others,” Les Henry, grew up in such a house in Saskatchewan.

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