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Clipped: Click! Weekly for May 3, 2005

Here are Direct Marketing News Click! Weekly articles for May 3, 2005.

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Deliverability: AOL Treats Emergency E-Mail As Spam

Email is a great way to communciate. That was what the Indian River County, FL emergency coordinator thought. Until he found the county’s emergency email announcements flagged as spam by AOL (AOL Treats Fla. Emergency E-Mails As Spam).
The emergency coordinator was, and is, right. Email is a great way to commnunicate, especially when you have information that has to reach a lot of people very quickly. But sending a lot of email, whether it is to the county’s 4,200 subscribers or to a large corporation’s database of over 1 million recipients, requires some planning to ensure the messages get through.
What lesson did he learn?

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