Clipped: ClickZ for April 7, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Downsizing: Small Ads, Big Results”:http://www.clickz.com/experts/media/media_buy/article.php/3495426 (Tessa Wegert)
* “RSS Advertising, Coming Fast”:http://www.clickz.com/experts/crm/actionable_analysis/article.php/3495396 (Dave Morgan)
* “E-Mail’s Seven Seconds”:http://www.clickz.com/experts/em_mkt/opt/article.php/3495241 (Al DiGuido)

Contests, Sweepstakes, Coupons and Other Online Acquisition Tools

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(This is a series of posts to try and bring together all the elements of online acquisition for use in targeted, data-driven relationship marketing.)
As marketing strategies evolve and more budget is spent online, a greater number of marketers are beginning to embrace the idea of relationship marketing. Basically, these leaders are looking to create dialogues with customers and key prospects to deliver against marketing objectives. But as the targets each marketer is trying to reach become more savvy we have to be more aware they are increasingly inundated with marketing “clutter”. And with more and more CFOs pushing brand management in the direction of marketing disciplines that are highly measurable, it is imperative that these executions drive short-term results.
There are a number of online tactics that can deliver on the promise of measurable results while also building the foundation for a successful relationship marketing strategy that can deliver on the marketing group’s objectives. The main tactics include contests, sweepstakes and coupons.

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Clipped: ClickZ for April 6, 2005

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Here are today’s “ClickZ”:http://www.clickz.com articles:
* “Google Toolbar’s AutoLink and the Need for Opt-Out, Part 2”:http://www.clickz.com/experts/search/opt/article.php/3490576 (Danny Sullivan)
* “B2B E-Mail: A Completely Different Ballgame”:http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/3495001 (Karen Gedney)
* “Behavioral Targeting and Video Ads”:http://www.clickz.com/experts/media/behavioral_marketing/article.php/3495061 (Chang Yu)

Clipped: Click! Weekly for April 5 – 8, 2005

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Here are this week’s “Direct Marketing News Click! Weekly”:http://www.dmn.ca/Click/clickweekly.htm articles:
* “Study shows behavioural targeting benefits publishers”:http://www.dmn.ca/Click/articles/vol27/click27a.htm
* “Electronic Commerce Council of Canada to become GS1 Canada”:http://www.dmn.ca/Click/articles/vol27/click27b.htm
* “Hotel chains grow internet reservations by 22 percent”:http://www.dmn.ca/Click/articles/vol27/click27f.htm
* “Web metrics versus Web analytics (by Jim Sterne)”:http://www.dmn.ca/Articles/Articles/2005/february/metrics0205.htm
* “E*Trade launches new advertising and branding effort”:http://www.dmn.ca/Click/articles/vol27/click27h.htm
* “comScore Networks expands in Europe”:http://www.dmn.ca/Click/articles/vol27/click27g.htm
* “OPA showcases the best in online video”:http://www.dmn.ca/Click/articles/vol27/click27d.htm
* “Case Study: Harnessing catalogue data online”:http://www.dmn.ca/Click/articles/vol27/click27e.htm

Clipped: ClickZ for April 5, 2005

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* “Viral Marketing and Media: Mutually Exclusive?”:http://www.clickz.com/experts/media/agency_strat/article.php/3494031 (Pete Lerma)
* “How to Monitor the Chatter”:http://www.clickz.com/experts/crm/analyze_data/article.php/3494666 (Brian Teasley)
* “WOMMA Summit: More Questions Than Answers”:http://www.clickz.com/experts/brand/cmo/article.php/3494926 (Pete Blackshaw)