Flash Shopping Cart Boosts Conversion Rates

      Comments Off on Flash Shopping Cart Boosts Conversion Rates

Forrester Research just released a new study on how Flash shopping carts increase conversion rates over traditional HTML carts. You can “pay Forrester US$345 for the report”:http://www.forrester.com/Research/Document/Excerpt/0,7211,36424,00.html or you can thank “Pixelbox”:http://wanadoo.typepad.com/pixelbox/2005/02/flash_shopping_.html for doing the same thing.

Continue reading

URLs As Marketing Tools

      Comments Off on URLs As Marketing Tools

I was just looking at “Answers.com”:http://www.answers.com, the latest incarnation of “GuruNet”:http://www.gurunet.com/ and I was impressed by their intelligent use of URLs.

Continue reading

Ajax Is The Future Of Web Applications

      Comments Off on Ajax Is The Future Of Web Applications

One of the key “trends we’re watching in 2005”:http://www.onedegree.ca/2005/02/22/what-were-watching-in-2005 is the rise of Rich Internet Applications.
I think that Jesse James Garrett’s recent article “Ajax: A New Approach To Web Applications”:http://www.adaptivepath.com/publications/essays/archives/000385.php will really help build the momentum behind the movement. Particularly because he’s introduced a new buzzword to describe things like “Gmail”:http://gmail.google.com/ and “Flickr”:http://www.flickr.com/. He says these applications are built on “Ajax” (Asynchronous JavaScript + XML).

Continue reading

What We’re Watching In 2005

      Comments Off on What We’re Watching In 2005

Here are a few of the top trends I’ll be watching closely in 2005:
# “Web First” Marketing Strategies
# Rich Internet Applications
# Desktop Apps
# Firefox
# RSS Hits Mainstream

Continue reading

Compare and Contrast SEM and SEO

      Comments Off on Compare and Contrast SEM and SEO

Kevin Lee has a very nice overview of the difference between SEO and SEM in his ClickZ article “Compare and Contrast: SEM and SEO”:http://www.clickz.com/experts/search/strat/article.php/3461891.

Continue reading