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One Degree Posts

Bell Canada Improves E-mail First Impression

Bell Canada has updated the “From” and “Subject” on their promotional e-mail messages. Take a look at…

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Advergaming – Done right, it works!

Advergaming is one of the latest techniques being used by marketers to engage consumers and embed their brands into entertaining content. What are the “best practices” in this area? Here are some ideas…plus, stay tuned for some examples of advergaming that hit and miss the mark.

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Spyware Spitzer’s Next Big Thing?

Recently I posted on the fact that New York State Attorney General Elliott Spitzer had gone after Intermix, a public company alleged to be using spyware in their marketing efforts (Spyware, Downloads & the Law). Now, as many have thought, it seems that may be just the beginning. In an Associated Press (AP) article today (Will Spyware Be Spitzer’s Next Big Thing?) it seems Spitzer and his staff are determining when, and how, to be most effective…just like they have with mutual fund dealers and insurers. Maybe it’s just about getting everyone to agree what constitutes adware, spyware and malware? That would be a good thing!

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Five Questions For Adrian Capobianco

Adrian Capobianco
_Adrian Capobianco is VP Interactive at “FUSE”: As Adrian puts it, FUSE is “a marketing agency that is completely focused on creating results for clients – instant and measurable results in the direct, promotions and interactive disciplines”._
*One Degree: So, you’ve been associated with Publicis for quite a few years now. What was the impetus for the change?*
Adrian: The last 4-5 years at Publicis has been a great ride. The move to FUSE was one of those times when a good and interesting opportunity comes along that you have to jump on. From a business perspective, FUSE has a great Management team in place, and great staff. They have a good reputation on the street and a good client roster to back it. The opportunity to be part of the dynamic and growing team to continue and build on the success was a prospect I wanted to be part of.
From a personal perspective it’s an opportunity to do what I’ve done before… be part of the team that is responsible for driving new growth for clients via interactive channels. In this case I get a better chance to more directly drive and lead this growth as part of the management team. This is an opportunity to make FUSE’s interactive practice bigger, more strategic and well engrained with the company’s day-to-day client services. Despite all the talk in the industry about ‘integration’, FUSE truly is integrated in terms of being organized in a manner that provides unbiased promotions, interactive and direct services for clients. At the end of the day, what is best for the client’s business will prevail under FUSE’s business model.
Plus I hear Stephen Brown the SVP and GM has an extensive shoe collection and I just had to find out for myself.

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