Would You Buy Your House By Mail?

Canadians are in general not great direct mail shoppers, whether via catalogue or online. This has been attributed to a lack of homegrown selection, and the lack of a ‘catalogue’ culture that is so present in the U.S. However, until the mid-twentieth century, the majority of Canadians didn’t live in major centres and many relied on catalogue shopping for family basics like clothes and appliances… and apparently houses.

eRetailer Takes Email Personalization to Next Level

Okay, now this is the kind of story that makes me drool… today’s Internet Retailer covers a new email marketing program from online retailer BassPro that really delivers on the dream of using real-time data, customer histories and personalized offers.
Read more…

Split Personality Newsletters

An analysis of the Webnames.ca monthly newsletter shows that, while you can make something look nicer, sometimes the issues are deeper. Read June Macdonald’s analysis and see what the old and new newsletters look like at One Degree.