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One Degree Posts

Clipped: ClickZ for April 28, 2005

Click through for links to ClickZ’s articles for Arpil 28, 2005.

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7 Tips For Getting Your Marketing E-mail Opened

There are many reasons to use email in your marketing mix and many marketers do. A recent edition of “DoubleClick’s Consumer Email Study”:http://www3.doubleclick.com/market/2004/10/dc/email.htm?c=0410_smr&id_lead=newsletter&id_source=newsletter_0410 confirms that email marketing done well is effective and desired by consumers. A full 2 out of every 5 people surveyed said they wanted email to replace direct mail. Over half of these people would prefer email to replace telemarketing. In addition, just under half would like email to replace person-to-person sales calls.
The main reason for these feelings is likely the fact that email puts the power into the hands – or inboxes – of the individual. They can chose to read and respond if, and when, they prefer. They can also easily save information that is relevant and interesting, while being able to quickly filter out what they feel is a waste of their time.
With this power in the hands of your customers and prospects, how do you ensure your marketing email is received, read and responded to?
Read on for some valuable tips.

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AdAge.com – VISA Veers Heavily Toward Online Marketing

Ad:Tech San Francisco just wrapped up and AdAge caught up with Visa USA’s vice president of online advertising and emerging media platforms, Jon Raj.

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Clipped: ClickZ for April 27, 2005

Click through for links to ClickZ’s articles for April 27, 2005.

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