Press "Enter" to skip to content

One Degree Posts

Five Questions For Mark Organ – CEO Eloqua

markorgan.JPG
_Mark Organ co-founded “Eloqua”:http://www.eloqua.com/ and has led the company through five years of growth as CEO. The company provides an integrated demand-generation platform to marketers who must produce a continuous flow of quality leads for a professional sales force. Mark led strategic engagements for Bain & Company, earned a Master’s degree in Neurosciences from Northwestern University and a Bachelor’s degree from Queen’s University._
*One Degree: You co-founded Eloqua in 1999. How has the market changed since those early days?*
Mark: The biggest change that I have seen is that many of the ideas we have espoused have become mainstream. Now it is becoming a lot more commonplace for marketers to leverage their websites as qualification tools; marketing leaders to focus overwhelmingly on demand generation as the primary service they provide; lead scoring systems employed to transfer only the best leads to the sales force, and nurture the rest with an electronic drip-marketing system. Whereas in the early days, mostly just B2B high tech companies were interested in these ideas, now we are seeing mainstream business services, manufacturing and financial services companies adopting these practices.
*One Degree: Eloqua’s tools help companies with (among other things) marketing automation and creating personalized marketing offers. But many companies seem to be struggling with the basics of online marketing. At what point in the evolution of an online marketing strategy should a company start to look at personalization, segmentation, marketing automation and other tools that might be categorized as “one-to-one” strategies?*

Comments closed

Filtered: Links for May 15, 2005

AdAge.com – Durex Buys Condom Product Placements in Podcasts “In an effort to reach young listeners with risque marketing messages at the same time it…

Comments closed