By John Dinsmore As discussed in that last piece, processing fluency is the phenomenon of a people seeking the simplest explanations to things and accepting those as true. And, so…
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By Monica Hamburg Our hearts raced. Our friend picked up the phone. “You smell bad!” we said in unison, masking our voices in creepy falsetto. Then we slammed down the…
1 CommentBy Jesse Hopps Measuring the effectiveness of your PR process is not a simple task, especially if you don’t have the budget for PR-coverage subscriptions. Just as challenging is demonstrating…
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