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One Degree Posts

Subway Offline to Online Promotion

Subway To  Dough Promotion
Subway is running a limited access promotion at “Way To Dough”:http://www.waytodough.com/way-to-dough/.
The promotion is doubly limited because only stores in Atlantic Canada, Alberta, Eastern Ontario, Northern Ontario and Saskatchewan are participating and you need a game card from a participating store to enter.

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Canadian Marketers Who Blog

Recently I asked the “AIMS”:http://www.aimscanada.com/ Discussion List what blogs by Canadian online marketers they read.
Here’s the list they came up with in the order they arrived in my inbox:

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Marketer of the Year with No Online Strategy?

timhortons.png
Marketing Magazine “recently named”:http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405 Tim Hortons as their 2004 Marketer of the Year.
Admittedly, Timmy’s has done a great job with their offline branding and the company is a success. But their “web site”:http://www.timhortons.com/ is pedestrian and for a company that outsells McDonalds in Canada ($2.5 billion to $2.28 billion) I would suggest slightly embarrassing. And I don’t think they have #ever# done any serious online marketing (“correct me”:mailto:ken@onedegree.ca if I’m wrong).

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