Tag Archives: advertising

Super Bowl Ads – Yea or Nay?

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By Peter Mosley One of my perennial favorites is the USA Today Ad Meter – Looks like we have a tie, And damned if I don't agree with this years outcome! This year's ads were more of a let-down than a disappointment. I am not sure whether the times are changing, or we see a perfect example of a "Great… Read more »

When The Consumer Changes The Way She Buys, Should You Change The Way You Sell?

By Dereck Lackey  eMarketer writes “ Are Impersonal Messages Hurting Your Online Messages”, exhibiting some research that reveal online tactics that marketers are using. According to another chart in the article only 13% of the marketers who use email marketing elected to send emails based on individual customer preferences with real time monitoring.  As marketers in The Google Age, we… Read more »

A Brand Discussion. Clint? Do you feel sloppy Punk? Well, do ya?

By Peter Mosley This has been really bugging me for a week. As a back story, I am an avid golfer. I also get Golf Digest every month and in the recent issue was a full-page ad for Pebble Beach Resorts. Now, if you golf you know Pebble Beach. The Holy Grail of golf. The Vatican of Golf! Also I… Read more »

How To Spice Up Your Marketing

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By David Stubbs Over the last few weeks I’ve received a lot of feedback on our companies move to an Adaptive Marketing approach. One of the recurring questions has been around how it works. As one of our LinkedIn forum members said, “If no one is currently doing this, how can an agency possibly integrate the process and make it… Read more »