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Clipped: Click! Weekly for April 5 – 8, 2005

Here are this week’s “Direct Marketing News Click! Weekly”: articles:
* “Study shows behavioural targeting benefits publishers”:
* “Electronic Commerce Council of Canada to become GS1 Canada”:
* “Hotel chains grow internet reservations by 22 percent”:
* “Web metrics versus Web analytics (by Jim Sterne)”:
* “E*Trade launches new advertising and branding effort”:
* “comScore Networks expands in Europe”:
* “OPA showcases the best in online video”:
* “Case Study: Harnessing catalogue data online”:

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