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Do Stuff Offline For Impact

As much as I hate to admit it, not everything has to be online all the time. Mitch Joel “offers us an interesting example”:http://www.twistimage.com/blog/archives/000137.html as he relates what happened when he e-mailed Kevin Roberts (of “Lovemarks”:http://www.lovemarks.com/ fame).
Now that so much of business (and personal) communication has gone online, it seems that sending stuff the “old fashioned way” really makes it stand out.

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