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Clipped: ClickZ for April 21, 2005

Here are today’s “ClickZ”: articles:
* “Building and Managing an SEM Campaign, Portfolio Style”: (Kevin Lee)
* “Consumer-Created Ads: Power to the People”: (Rob Graham)
* “How to Screw Up Live Customer Chat (and How to Fix It)”: (Jack Aaronson)
* “Mass Loses its Appeal”: (Rebecca Lieb)

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