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Month: May 2005

Food For Thought: A “Sithsense” About Marketing

I stumbled across a fun, if slightly risky, interactive ad for Burger King while searching for Star Wars themed birthday gifts. The ad is fun, and funny, while the punchline is a bit risque. And, once I’d finished challenging Lord Vader, it got me thinking about what makes a web campaign viral.

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Registration For Fall E-marketing Course Now Open

The CMA (they of the bright new logo) are now taking registrations for the fall E-marketing Certificate course (taught by our own Ken Schafer).
Here’s the deal:
Canadian Marketing Association E-Marketing Certificate Course
Position yourself on the cutting edge of this increasingly important marketing discipline. Learn the latest in best practices for creating online advertising, developing successful email campaigns, optimizing search engine exposure, designing websites, using online marketing tools such as blogs and RSS feeds and much more.
This course starts Wednesday, September 21, 2005 and runs once a week for 14 weeks at the Ontario Bar Association Conference Centre (20 Toronto Street near King and Yonge) in Toronto.
Early bird registration rates are in effect for a limited time. You can get more details and register at the CMA site.

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Paula Skaper Becomes Latest One Degree Contributor

I’m happy to announce that Paula Skaper has signed on as our latest Contributor. Along with bringing her many years of Internet marketing experience to the group, we’ll be looking to Paula for insights into the online marketing scene on the left coast.
Welcome Paula!

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