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Can't Knock Knock Knock

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Seth Godin’s latest ebook is called “KNOCK KNOCK, Seth Godin’s Incomplete Guide to Building a Web Site That Works”:http://sethgodin.typepad.com/seths_blog/2005/05/seths_new_ebook.html. For less than ten bucks it is most definitely the deal of the day. Go, buy it now.
In the “CMA E-marketing Certificate course”:http://www.the-cma.org/certprog/1_1b_toronto.html I teach here in Toronto we use Michael Porter’s Harvard Business Review article “The Internet and Strategy”:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=6358 as the centrepiece of our discussions around using the Internet as a business tool. While reviewing the article this semester it struck me that Michael Porter’s article and Seth’s “Purple Cow”:http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20 are saying exactly the same thing in two entirely different ways. Some people will like the Porter’s theory-heavy bschool way of learning this stuff and others will enjoy Seth’s no-holds-barred, over-the-top analogies and colourful metaphors. (Personally I like both) But the essence of the message is the same – you need to be remarkable in many ways in order to have an advantage these days. The Internet can play a key part in that, but it generally is not the whole story.

With KNOCK KNOCK, Seth is taking stuff User Experience experts (“myself included”:http://www.schafer.com/reports/index.html) have been saying for a long time. But he manages to boil it down into plain English directions that will make sense to those that don’t eat, sleep, and breathe all things Internet. And I commend him for that.
(And yes the title of this post _is_ what I meant to type. Think about it.)

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