Press "Enter" to skip to content

Five Days to Increase Your Newsletter Subscriptions – Day 2

Today we continue to increase our newsletter subscriptions by looking at the subscribe box. Are you even using a box?
Day 2: The Subscribe Box
Here are the 5 things your subscribe box should contain:
* Call to sign up — Free Newsletter, Free Tips, Latest Updates, Email Offers, etc… Try testing to see what works best.

* A box to input the email address. Not all email apps will support this without some customization, but I like to equate this to offline forms that include a telephone graphic next to the toll-free number: graphical cues to the user to enter their information (otherwise known as “Don’t Make Me Think“). A bonus is that a box for email makes it look like your subscription process is extremely quick and simple.
* Privacy Promise link. See Day 1 for more information.
* Sample newsletter link to let subscribers know what they are getting.
* Subscribe button. But don’t just use the word “Subscribe” – test what works best for your business and email communications.
Here are some examples, spot the ones missing something:
* (scroll down)
* GrokDotCom
And finally, what do you think of the Alertbox signup?
Tomorrow we look at where and how to promote your newsletter subscriptions.

Share via
Copy link
Powered by Social Snap