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Month: July 2005

Big Fish – The Story Of Suck was one of those defining online moments you need to understand. “Big Fish – The Story of Suck” makes for an amazing read…

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Laws Governing Online Selling In Canada Change Saturday

New legislation coming into effect on Saturday will impact companies that selling online in Ontario or to Ontarians.
Here are some useful links to get you up-to-speed…

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Don’t Call It A Blog

Is this a blog? Do you know? Do you care?
From _my_ context this is a blog and I think most of our contributors consider themselves bloggers. But for you the reader these facts are largely immaterial. You’re here for the ideas -and the free chicken wings-. How those ideas are added to the site and how they are presented on the page are of little importance.
And the same probably holds of most of the readers of most of the blogs out there. Readers generally don’t know or care that your blog is a blog.
Jonathan Carson at BuzzMetrics crystallized my thinking on this in his post “Is blog going to be an industry term?”:
I think it already is. “David Galbraith”: came to the same conclusion saying:
bq.. With magazines and professional websites being blog driven, blog refers to the way something is published not what. There is no more need to know what a blog is than know what an internal combustion engine is if you drive a car.
This is a paradigm shift as important as the browser. Web 1.0 was about reading (browsing and searching), Web 2.0 is about publishing.
For the investors that are looking to invest in blogs or RSS – that’s like investing in HTML, the big story is publishing.
p. When designing One Degree we went out of our way *not* to call it a blog and to avoid blogging terms like “permalinks”. We failed in a few spots (“posts” and “entries” come to mind) and we’re working on cleaning that stuff up soon.

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IM is in say American teens

Email is a great tool to use when you want to target specific individuals with relevant information. But how does it work with teens?
According to a recent Pew Internet & American Life Project report, U.S. teens prefer instant messaging (IM) over email for everyday “conversations”. They also believe email is more for communicating with adults. And it seems more girls than boys are using IM. Does this mean email is not an option for reaching teens?
Luckily the report indicates that teens still think email is best to use for longer and more complex messages. And if you want to build on brand visuals email is the way to go.
Here are some highlights from the “Teens and Technology” report, covering a November 2004 survey of 1,100 U.S. youth between the ages of 12 and 17, plus their parents:

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Five Questions For Derek Szeto – Founder, RedFlagDeals

_Launched in 2000, “”: uses the power of community to alert bargain-hunting consumers to Canadian retailing deals. Headed up by Derek Szeto, a recent university graduate, the site currently boasts over 800,000 unique visitors and over 12 million page views every month._
*One Degree: How does RedFlagDeals make money?*
RedFlagDeals’ (RFD) has two primary sources of revenue: traditional graphical/text advertising and commission sales. The key in terms of generating revenue is really volume. Now that we’ve proven our ability to drive traffic and conversions a lot of retailers are approaching us and we can put together some RFD exclusive packages that gives back to the community, drives sales for the retailers, and allows us to generate a bit more revenue.
*One Degree: How much of your revenue comes from affiliate programs over more traditional display ads?*

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