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The Customer Interface – Your Next Competitive Edge

In the June issue of CMO Magazine I came across a snippet promoting a webcast highlighting Jeffrey Rayport, former Harvard Business School Professor and co-author of _Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers_.
Innovative Influencers: Why Your Customer Interface is Your Next Competitive Edge is a short on-demand webcast that covers why, in a world in which products and services become commodities, the point of interaction with customers is the new competitive advantage.
I tend to agree with Mr. Rayport. Usability and user interfaces are not just limited to the web – and not just to customers, but prospects, too. I recommend you view this webcast.
You can also access other webcasts on the CMO Magazine site.

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