It was an innocent enough question, and I really should have seen it coming, but it still had me scrambling for an answer since I’ve never been asked it before.
There I was, meeting my client’s boss for the very first time, when out comes, “Don’t take this the wrong way, but where did you learn to do what you do?”
Month: July 2005
A “handful of companies”:http://www.fastcompany.com/magazine/81/blog.html run successful, high traffic blogs. A “handful of bloggers”:http://www.bloglines.com/topblogs run high traffic blogs that can benefit companies who want to place strategic banner ads. Overall, though, a strategy that involves buying ads on blogs or running a blog for your company isn’t the most effective strategy for influencing the blogosphere.
Blogs can’t be dismissed as a trend. The over 13.5 million voices online are covered more often in the press and linked to other blogs and websites more often than ever. The voice of one blogger can spread to hundreds of bloggers and readers within hours. Just search the recent London Bombings and you will realize that “London bloggers had incredible influence on the news”:http://www.businessweek.com/the_thread/techbeat/archives/2005/07/london_bombings.html.
So, how would you go about harnessing the influence of the blogosphere to spread the word about your company? Could you pay bloggers to speak highly of your product or service?
Noted Canadian e-mail marketing firm ThinData just announced a strategic investment and partnership arrangement.
Learn more…