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Month: August 2005

5 Questions for Darren Pereira, Indusblue

*A One Degree Exclusive!*
Upstart digital marketing agency “Indusblue”:http://www.indusblue.com just won the work for the official “CBC”:http://www.cbc.ca site covering the “2006 Winter Olympics in Torino”:http://www.torino2006.org/index.php?lang=en. In this exclusive interview, we asked co-founder Darren Pereira about winning the CBC business, the future of Indusblue, and much more.
Darren Pereira of Indusblue
_Darren Pereira is Director, New Business Development and one of the founders of “Indusblue”:http://www.indusblue.com. Along with brother Dayton, he is positioning Indusblue as a team of creative directors, producers and production talent who deliver online experiences that employ technology along with strategic thinking and stunning creative. His five year goal is to make Indusblue synonymous with the best creative shop in Toronto._
*One Degree: Congratulations on the big CBC Olympic win! What’s the story behind this story?*
Thanks! It’s huge for us as we spent a lot of time and hard work thinking through every detail in our proposed solution.
After we received the RFP, it was a matter of detailed research, thorough proposal writing and providing concrete examples of our skill set. The CBC team was so impressed with the intelligence and creativity of our proposed solutions, that they short listed us and invited us to present our proposal. We also provided references to our existing clients, who love our work. After additional rounds to clarify details, we won the contract.
*One Degree: You went up against some big shops to win this work. Do you think your size worked for or against you?*

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The Red Cross Needs Your Help

The Canadian Red Cross is now taking online donations to help with the aftermath of Hurricane Katrina.
Please give.

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Observed: Wal-Mart Now Stocks Websites

Last week I popped into SAM’S CLUB Canada to see what they had in the way of bulk cat litter (don’t ask). For those of you who may not be familiar with SAM’S CLUB, it’s Wal-Mart‘s version of warehouse retailer Costco. The cat litter reconnaissance mission was a bust, however I did notice something intriguing as I headed for the exit. There, by the Customer Service desk, was a three-panel brochure with the headline “SAM’S CLUB Announces… Business Web Sites.”

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Blogger Sued Over Readers’ Comments

A recent lawsuit in the US means that if you’re blogging for business, it might be time to re-evaluate your strategy for moderating comments.

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Saw The Viral, Bought The T-shirt

cyborgname.gif
There is a class of viral campaign that uses personalized badges or buttons on people’s sites to drive traffic (do we have names for different classes of virals yet?). One such campaign is “The Cyborg Name Generator”:http://www.cyborgname.com/ created by the endlessly fascinating “Lore Sj√∂berg”:http://slumbering.lungfish.com/.
The name generator site is incredibly simple. You enter a name, pick a cyborg body, and the site spits back a funny “Cyborg Name” for you.
Of course the first thing a new class of blog-happy youth want to do is share their cyborg name with friends, so Lore provides them with the code to add the image and a link back to the generator so they can add it to their blog/site.
This in itself is a great example of getting something to go viral by *making it about the individual* spreading the message and personally I think these will be the most effective campaigns in the long-term. (See Wedding Crashers’ “Trailer Crashers”:http://www.weddingcrashersmovie.com/crashthistrailer/ for another popular example).
But that’s not my main reason for pointing out Lore’s site.
There are two interesting things we can learn from Cyborg Name Generator…

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