Have you seen this video by power-pop combo “OK Go”:http://www.okgo.net/?
If you have, “Anne Holland over at MarketingSherpa”:http://www.marketingsherpa.com/sample.cfm?contentID=3105 tells you why:
bq.. The problem with practicing a dance routine in a back yard (as opposed to, say, in a dance studio) is there are no mirrors, so you can’t see how you look.
Which is why the guys decided to tape the thing on a video camera set up on a tripod. They did their three-minute routine a few times and then checked the video.
One of their girlfriends thought the video looked so fun that she begged them to release it as their official video instead of the “real” video they were planning to do with a professional director. The band laughed at her. Thereupon, she posted the video online and emailed a couple of friends to get a second opinion.
Two point five million downloads later, the boys found themselves invited to perform the dance live on Good Morning America and The Tonight Show.
p. I love stories like this.
The whole of Anne’s article (online available without registration for 10 days) is worth a read.