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Month: January 2006

Email Predictions for 2006

Each December and January over the last few years clients and associate have asked me for my predictions on the email industry: Will spam kill the ‘killer app’?; Will SMS and RSS “replace”: email?; What will happen to email marketing metrics in the next year? It’s always interesting to see what others say. I read about “the top trends”: from others. I especially like hearing from Bill McCloskey at “MediaPost”: and his “Email Insider”: He always has “his annual predictions”: too _(subscription required)_. These are typically very US-focused predictions, often speaking of spam in terms of the US CAN-SPAM laws and what is seen in the US.

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