Each December and January over the last few years clients and associate have asked me for my predictions on the email industry: Will spam kill the ‘killer app’?; Will SMS and RSS “replace”:http://www.onedegree.ca/2005/05/20/rss-anot-a-replacement-for-emaila email?; What will happen to email marketing metrics in the next year? It’s always interesting to see what others say. I read about “the top trends”:http://www.onedegree.ca/2005/08/23/top-email-marketing-trends from others. I especially like hearing from Bill McCloskey at “MediaPost”:http://publications.mediapost.com/ and his “Email Insider”:http://publications.mediapost.com/index.cfm?fuseaction=Articles.showTodaysArticle&art_type=32. He always has “his annual predictions”:http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=37197 too _(subscription required)_. These are typically very US-focused predictions, often speaking of spam in terms of the US CAN-SPAM laws and what is seen in the US.
Month: January 2006
A quick question to get the new year’s posts off to a good start:
“What do you see as the top themes that we’ll be talking about here at One Degree in 2006?”
Add your comments and we’ll do our best to cover these topics in the coming months.
So, here we are, a new year and a return to regular posting. I hope you enjoyed the holiday, now get back to work.
Here’s to 2006 being your best year ever!