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Beavers And Caribou Drive One Degree Search Traffic

Man this is turning out to be a very weird week. Our traffic is through the roof because of two innocent posts – one about “Bell’s Beavers”: on Tuesday and the other about “Google’s Caribou”: _last March_.
On Tuesday I wrote about how I felt that Bell Canada’s “Beaver Ads” should have anticipated that people would get confused on the exact URL for the campaign – “”: I registered “”: to see if my theory was correct and pointed that domain to “my post”: on the topic.
After DNS updates kicked in we started getting hundreds of visitors to that page and the traffic seems to be increasing each day.
So, in the spirit of learning and sharing, here are the top 100 searches people did to get them to One Degree so far today:

bq.. bell beavers
bell canada beavers
google caribou
frank and gordon beavers
degree by mail
frank and gordon
liberty village toronto
miles nadel, mdc partners
“blast radius” toronto
“frank and gordon” bell
“gordon and frank”
“jane motz hayes”
“ok go” video dance routine
“toronto” + “b2b lead generation”
“vice president” “service development” wireless
+frank +gordon +bell +commercial
247 internet sales toronto
account supervisor
adwords research
airlines trivia
ajax web sites
alex tew next venture
alexander younger
beavers and bell
beavers on the bell commercial
bell beavers commercial
bell canada beavers commercials
bell canada beavers gordon
bell canada frank and gordon
bell canada norm macdonald
bell commercial norm
bell commercials beavers voices
bmw search marketing banning
campaign banners
can west interactive
canada conservative party commercials download
caribou gmail
cma ken schafer
commerce in canada during the 1900s
ctv cto
download googleearth
email deliverability spam test
frank and gordon beavers pictures
frank and gordon bell
frank and gordon bell canada
frank and gordon commercials
frank and gordon norm mcdonald
gmail caribou
gordon and frank
how much do marketing degree get paid
jane motz hayes
kraft globe mail advertising rfp
kraft recipe
liberty village + toronto
liberty village porn
list distribution channels kraft canada
maclaren mccann
marketing themes
marketing, brand extensions
mitch joel
number of subscribers to sympatico in canada
one degree
online social network for teens
online vs paper
percentage of canadians who shop online
podcasting projected growth 2006
recipes from kraft
rogers launches wireless broadband
sned mail to one account and have it automatically forward to another
subway promotion
subway scratch and win
super bowl xl “frank and gordon”
sympatico beavers gordon
ten percent rule
the birth of internet advertising
the essential message
the target new yorker
the voices of frank and gordon
toyota yaris tv campaign
trivia questions insurance professionals
voices of bell canada beavers
web design contractor job in vancouver
what degree is the one for me?
what is 15earn
yahoo canada
yaris toyota commercial song
p. Note 1: A full 43% of our search traffic is coming from Frank-n-Gordon related searches – two days after we first posted about them. I’m not seeing any paid search adds on these terms that could drive people to the real site and the site itself doesn’t seem to be fair too well on many of these searches.
Note 2: I hope that Bell and their marketing partners are watching and listening to the blogosphere as there seems to be a storm brewing about Norm MacDonald doing the voice of Frank. Apparently LOTS of Canadians have no fondness for ex-Canuck MacDonald.
So it seems that Bell and their agencies should:
# Figure out what to do about
# Buy a ton of search terms to collect up all the people obviously interested in the site and unable to find it
# Deal with the *”Norm Storm”* that is building just over the horizon
# Start reading One Degree regularly (no Bell or Cossette IP addresses showing up in our logs as far as I can tell) 🙂


  1. ThePessimist
    ThePessimist February 21, 2006

    You mean nobody searched Bell Beavers and Narnia?
    I’ve been trying to find out if Frank and Gordon and Mr. & Mrs. Beaver were the progeny of the same cgi house.
    Anybody know?

  2. Greg
    Greg February 27, 2006

    Your Bell beavers look kind of like your new prime minister. But then our U.S. “president” looks like a jackass (and mirrors one in action).
    I was sorry the Bell beavers’ TV ad with the siamese cat isn’t on the web site. It’s not up to date with what’s airing on CBUT the past few weeks.

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