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The Web As Lobbying Tool

While checking the weather the other day I noticed that “the Weather Network”: is running in-house banner ads pointing to “allchannelalert”:
All Channel Alerts
The site is a public awareness/lobbying site to support The Weather Network’s “CRTC filing”: to run a service to provide severe weather warnings across *all channels* (hence the name of the site).
I thought this was a smart move and particularly liked the “madlib”: style “letter writing campaign”: page that offers to mail your letter of support to the CRTC for you.