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Will Wii Rock Nintendo?

One Degree reader Matt Williams “writes in”: asking about Nintendo Wii:

I’d like to see One Degree’s take on Nintendo’s potential marketing goof when it comes to their next-gen system previously titled the “Revolution”: which “has”: “now”: “been”: “changed”: to the “Wii” (pronounced “we”).
What do you guys think?

p. I’m not sure there is such a thing as “One Degree’s take” (since we all write about our personal opinions and bring different experiences and biases to everything we do), but I thought it might be a good group excercise for us.
Comments are open. What do you think? Does Wii rock you, or does it piss you off? (Pardon the double-sided bad puns.)
Let me kick things off by noting that Googling “Nintendo Revolution” today yields 7.9 million results while “Nintendo Wii” yields 6. Hell that’s close to a Googlewhack!


  1. Allen Ford
    Allen Ford May 1, 2006

    I think the key word in Matt Williams’ question to One Degree is ‘potential.’
    At this point, it is incredibly premature to label it a failure. Shouldn’t we wait until the bottom line has been drawn?
    That being said, I actually think the mark is quite engaging. The two lowercase ‘i’s give it a really personality, transforming the mark into an avatar.
    There is a certain ‘inclusive’ feeling about it that suggests maybe the gaming system is for a customer that previously wouldn’t have considered themselves in the market for one.
    As for the common criticism that one doesn’t know how to correctly pronounce it, well, since this is a Canadian site, we might all recall our youth and how the majority of us never pronounced the shoes on our feet as Nikey.

  2. Chris Barnes
    Chris Barnes May 4, 2006

    I think it has potential AND that it’s done a lot of it’s job already. Everyone and their dog is talking about Wii on the internet, in newspapers and anywhere else. I like the name now that I have had a couple days for the change to settle in.

  3. Ron
    Ron May 11, 2006

    Wii, pronounced (We).
    Nintendo should sponsor the song “Wii will, Wii will rock you!”

Comments are closed.