I got into an interesting debate with a colleague the other day regarding the acquisition of a domain name for one of their clients, a large corporation.
During the course of planning a major integrated ad campaign, the team at my colleague’s agency realized they would need to create a mini Website to support the campaign. Not surprisingly, said mini Website would need its own unique domain name.
It was then discovered that the desired domain name, let’s call it DesignerPets.com, had already been registered by a third party. (Note: I actually own DesignerPets.com, but it’s mentioned here just as an example.)