Have you heard about “shaveeverywhere.com”:http://www.shaveeverywhere.com yet? If not you really need to “visit the site”:http://www.shaveeverywhere.com/ now.
I’d love to get some feedback from you my ever-faithful One Degree reader – yes I know who you are. My gut says this is one of the most effective microsites ever, but I’d love to here pros and cons on the site and the overall marketing strategy at play here.
Key questions for discussion are, how would Philips ever market an electric “everywhere” groomer without this site? Where would you find the target market if not online? How would you get their attention with out the tongue-in-cheek style and edgy humour? How would you get them to buy such an embarrassing product without offering an online purchase option?
Side topic: How do we feel about a world where male body hair is considered as unsightly as female body hair (in North America at least)? I used to joke with my kids that people would swear they had “ear odour” if P&G started marketing ear deodorant.