As Internet marketers we live either in the now or slightly in the future (ever ask your neighbour about feeds, podcasts or YouTube?). With that in mind I thought it might be nice to look at the progress on online retailer – “Harry Rosen”:http://www.harryrosen.com/ has made in e-mailing their customer list.
Here we see an e-mail sent from my wonderfully named salesperson Barby Ginsberg back in September 2002:
_(click the image to see a larger version)_
Besides being text only and using non-trackable links, the message has a lot of quirks that caused me to use it as an example of _what not to do_ when teaching e-marketing courses.
But Harry (and Barby I guess) have been learning more about the Net in the last four years and I was quite impressed with this recent e-mail promoting an in-store event:
Maybe it’s the fact that the e-mail is almost a clone of One Degree’s stark black and white look, but I found this very compelling. The message is now made up of a bunch of images (and pretty much nothing else) which isn’t the best but I found the visual design appealing, very on-brand, and effective.
Any thoughts on either this particular campaign on the progress Harry’s has made in the last few years?