I’m one of the millions of Canadians who uses a mobile device (two, in fact) to surf the Web. Twice this past week I was thwarted in my attempt to access a number of popular Websites because the sites weren’t designed to allow mobile surfers, like myself, in. I have two observations to make regarding this.
Month: June 2006
Last week “One Degree contributor”:http://www.onedegree.ca/category/mitch-joel, “blogger”:http://www.twistimage.com/blog and “Twist Image President”:http://www.twistimage.com/ was nice enough to interview me for “Six Pixels of Separation”:http://www.twistimage.com/blog/archives/000619.html – his latest incarnation as a podcaster.
The podcast covers a bunch of interesting topics including “CaseCamp”:http://www.casecamp.org and “Second Life”:http://www.secondlife.com/. My interview is about 15 minutes long and covers some of my thinking about One Degree and Internet marketing in general.
If you look at the flurry of recent product, partnership and acquisition announcements from the major portal players, there is clearly a battle raging over the “entry points” to the web. And like those “Magic Eye”:http://en.wikipedia.org/wiki/Magic_Eye “autostereograms”:http://en.wikipedia.org/wiki/Single_Image_Random_Dot_Stereogram that were all the rage in the 90’s, if you stare at the picture long enough, an image begins to emerge of where that battle is being fought and who is winning.
To illustrate the image I see in the “Magic Eye” of these announcements, I’ve come up with this humble little chart.
The idea is to show an opportunity progression where the bigger boxes represent a bigger entry point opportunity. By moving further up the chart (i.e. from the inside boxes to the outside boxes) you have an earlier entry point opportunity with users and thus have the opportunity to market your monetization strategy (search, localization, advertising) before the competition.