I have a podcast called The MakeShift Mixes. It was created originally to fulfill my need for intelligent conversation on music creation, philosophy and methodology; most interviews only discuss the how, but not the why. It also promotes me as an artist under the alias MakeShift.
Problem #1: Though my listenership is growing, it’s growing VERY slowly. Why? Hypothesis: It is necessary to have a name or product in the market (online, or otherwise) before you initiate a marketing campaign, i.e. a music Podcast.
Further questions that plague me are: Do I promote my own music via the podcast? And how does an artist promote himself via a podcast if he hasn’t got his music out to his audience yet?
With this in mind, I will be exploring podcasting from a non-marketers perspective and will begin by examining 3 marketing podcasts/blogs:
- C.C. Chapman’s Managing the Grey
- The Online Music Marketing Blog
- Bob Baker’s Indie Music Promotion Blog