I am definitely no June Li – I don’t claim to be an expert in Web Analytics either. However, when I first set out to find an Online Analytics Consultant I didn’t realize how much mis-perception there is about what this role is and what skills are required – both by interested candidates as well as recruiters.
I started looking almost 4 months ago, and have got many resumes from candidates skilled in various analytics disciplines – but no experience in how to improve business online. The candidates, who I’m sure are talented in their disciplines, felt that they would just need to learn a new tool – after all numbers are numbers right? Wrong! Measuring your marketing effectiveness and online usability is so much more than numbers.
I came across two articles at clickz.com which I feel did an excellent job of summarizing what the role is really about, and what to look for when you are hiring. Check out the link and let me know your thoughts. Hopefully these articles will help you the way it helped me!
Now that you are armed with this info, the lack of available talent in this field and finding candidates in Toronto is cause for a whole other post!