Search Engine Marketing, or SEM, has become a marketing necessity for an increasing number of businesses worldwide. What makes it different from other marketing campaigns? The terms Search Engine Marketing, Search Engine Optimization and Pay-Per-Click are used frequently by marketing professionals everywhere, but what do they really mean, and more importantly, how does SEM affect your bottom line?
Join non-linear creations as we look at SEM from the business executive perspective. Together, we will explore the direct impacts Search Marketing has on lead generation, brand exposure and ROI.
Where: Downtown Toronto
When: November 29, 2006 at 3:30 PM