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Ron Kunitzky on SMS Direct Marketing

Ron Kunitzky, president of Geyser Consulting, presented how companies can create strategic partnerships to better grow their business at the Canadian Marketing Association’s Direct Marketing Conference.

Speaking to a portion of  attendees, while others went to a different concurrent presentation, Ron shared multiple case studies on how strategic partnerships can allow businesses to tap into a companies’ customer base without sourcing them out themselves. Throughout his presentation Ron stresses how partnerships are everywhere, and picking the best medium and method for partnering is where companies can really see their market share, and profits, grow.

In this 3:44 video clip Ron shares his insight on how he feels emergent and up-and-coming mobile phone technologies will allow companies with large member/customer bases to optimize new revenue streams.  Ron shares examples and insight into how such a scenario can be realized.