If your website is Canadian and contains lots of content, have you taken a look at the "languages" of your website visitors? Do visitors with different language preferences look at different topics of content? Are their visits of significantly different lengths?
The preferred language setting in visitors’ browsers is reported by many web analytics tools. English, French, Spanish, Japanese as well as various country-specific versions. To uncover opportunities worth taking action on, look at the differences in website browsing behaviour. Consider the topics they visit, number of pages they look at, where they come from, and what themes of search keywords they used that brought them to the site.
At a recent Web analytics gathering, one organization with a bilingual site said they completed an upgrade in the quality of French on their website. The result? Traffic from French language visitors increased, such that the percentage of French visitors rose about 10 percentage points.
Validation once again that quality content is worth the effort, in any language.